WATCH: Seth Rogen pranks grocery shoppers for ‘Sausage Party’

Columbia Pictures’ new raunchy, R-18-rated animated comedy “Sausage Party” imagines what it would be like if the food in our grocery aisles was alive.

The movie is hilarious, twisted and outrageous, but that wasn’t enough for Seth Rogen. In addition to bringing talking foods to the big screen, he also wanted to bring them to a real life grocery store with a hilarious and creepy Sausage Party prank.

A special effects team set up a few different animatronic foods in a real New York grocery store and Seth Rogen made them talk live from another room. The initial shock of people realizing they’re seeing talking food is funny in itself, but then the conversations they have with the food in question are even better. (Watch the Sausage Party Grocery Store Prank video below.)

“Sausage Party” is about one sausage leading a group of supermarket products on a quest to discover the truth about their existence and what really happens when they become chosen to leave the grocery store. The film features the vocal talents of a who’s who of today’s comedy stars – Michael Cera, James Franco, Salma Hayek, Jonah Hill, Nick Kroll, David Krumholtz, Danny McBride, Edward Norton, Seth Rogen, Paul Rudd, and Kristen Wiig.

The comedy has garnered an 86 percent Fresh Rating at Rotten Tomatoes, making it one of the most acclaimed films of the year. Here’s a sample of what hard-to-please American critics have raved about “Sausage Party.”

“A raunchy and witty animated comedy that definitely isn’t kids’ stuff.” – Joe Leydon, Variety

“You will come for the kind of humor promised in the title and the well-earned R rating, but stay for the nuanced meditations on theology and faith.” – A.O. Scott, The New York Times

“An effed-up funhouse. Rogen, a livewire satirist, dishes out an R-rated cartoon treat that tackles the crisis in the Middle East, the nonexistence of God and the sex lives of supermarket products.” – Peter Travers, Rolling Stone

“There is no one out there making comedies quite like Rogen and Goldberg. They are putting their definitive stamp on the modern American comedy one decency-smashing double entendre at a time.” – Lindsay Bahr, Associated Press

“Sausage Party takes racism and prejudice and throws them into its existential meat-grinder to explore identity, tolerance and religion in surprisingly intelligent fashion.” – Brian Truitt, USA Today

Now playing in cinemas nationwide, “Sausage Party” is distributed by Columbia Pictures, local office of Sony Pictures Releasing International.

Mark Wahlberg stars in biggest man-made disaster in ‘Deepwater Horizon’

Based on true events, academy award nominee Mark Wahlberg stars in “Deepwater Horizon,” an edge-of-your-seat drama that chronicles the last few hours of the men and women working in the most technically advanced oil rig in the Gulf of Mexico.

The Deepwater Horizon is an ultra-deep-water, advanced oil rig owned by the Swiss company Transocean and leased by British Petroleum that exploded on April 20, 2010, making it one of the largest man-made disasters recorded in history. The ultra deep-water drilling rig off the Louisiana coast – the Deepwater Horizon – riveted the world on that fateful day as it experienced a devastating blowout, fire and nearly unstoppable ocean floor oil leak. For 87 days millions watched, hearts in mouths, as more than 50,000 barrels of oil a day gushed from the sea floor into the Gulf of Mexico. It would become the largest accidental ocean oil spill in human history. The impact to marine life and the questions of what went wrong and why are ongoing.

The film, “Deepwater Horizon” follows a vital story that many have not seen: the story of the 126 crew members working aboard the Deepwater Horizon that day, caught in the most harrowing circumstances imaginable. They were skilled working men and women putting in a grueling shift in the hopes of getting back soon to families and lives ashore. In an instant, they were faced with their darkest hour, pushed to summon the courage to battle an unstoppable inferno blaze in the middle of the ocean, and when all seemed lost, to save one another.

Wahlberg takes on the role of real-life Transocean chief electronics technician Mike Williams, a devoted family man who was overseeing the rig’s computers and electrical systems on April 20th, when everything he imagined could go wrong … did. Oil rig workers are a notoriously tough and gritty breed. The work is physically punishing and ultra high-pressure – as workers grapple with complex equipment approximately 60-feet above remote seas. Yet even for Williams, what happened that day was unprecedented. Williams knew the work was desperately behind schedule, but he also knew the Deepwater Horizon had sophisticated defenses said to be able to prevent even the worst blowouts. Nevertheless at 10 p.m. that night, volatile methane shot up into the rig, and all the rig’s defenses failed. The result was a sudden, deadly explosion and a series of fireballs, as the shattered rig and its crew were shaken, hurtled and drenched in combustible gas. From that moment on, Williams was in a race to save his own life and those of his crewmates – each driven by the hope of making it home — in an escape that seemed to defy all the odds.

Wahlberg hopes that unforgettably tense and triumphant moment reminds people of what the costs were that night, for those who made it home and those who didn’t. He concludes: “Like most people at the time this happened, I was only aware of the fact that the Deepwater Horizon was a huge manmade environmental disaster, there is so much people are not aware of about this story and it is so important that it be told.”

“Deepwater Horizon” also stars a powerhouse cast including Dylan O’ Brien, Kate Hudson, Kurt Russell, John Malkovich and Gina Rodriguez.

Discover the real earth-shaking story of the “Deepwater Horizon” when it opens on October 5, 2016 in cinemas from Pioneer Films.