New Director’s Club Cinema in SM Southmall opens with ‘Avengers: Endgame’

Get ready to experience movies like no other as SM Cinema’s premier movie theatre opens in Las Piñas. Each Director’s Club Cinema has 48 Ferco leather recliners, strategically-situated pods for improved privacy, an in-house butler service, and an exclusive food menu for the utmost comfort, luxury, and convenience to keep you glued to your seat. 

Utilizing the latest technology in digital surround sound and quality projection, the theatres are equipped with the full audio atmosphere of Dolby Atmos, featuring moving audio that flows in breathtaking realism, and the latest CP2320-RGB pure laser projectors from Christie – both bring extraordinary clear-cut audiovisuals to hype up the senses with every blockbuster title.   

The new Director’s Club Cinema at SM Southmall opens just in time for the release of the most anticipated movie of the year, Avengers: Endgame. Catch your favorite Super Heroes as they work to restore order back to the universe.

To further celebrate the opening of the newest luxury cinema in the south, SM Cinema will be giving free popcorn and drinks for every Director’s Club Cinema ticket purchased from April 24 to 28.

For more exciting offers and bookings, visit the SM Cinema website, www.smcinema.com or download the SM Cinema app through the App Store and Google Play.  You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for more information and updates!

Paramount Pictures collabs with UP grad for ‘Pet Sematary’ alternative poster

In celebration of the release of its upcoming suspense thriller Pet Sematary, Paramount Pictures has collaborated with a Caloocan-based Filipino artist via Talenthouse (a leading online open-source creative platform), to create the film’s alternative poster for the Philippines.

The Pet Sematary tribute poster was done by Don Suratos, 39, a graduate from the University of the Philippines College of Fine Arts, and now working as a successful freelance illustrator. His illustration may be used for the film’s marketing campaign.

Suratos, 39, was specifically recruited by Paramount  based on his impressive body of work in Talenthouse. “I used to join Talenthouse competitions, but I eventually got really busy with commissioned book illustrations, so I stopped joining,” Suratos shares. “Then, out of the blue, I received an email that I was personally selected by Paramount Pictures thru Talenthouse to create an artwork for them.”

The Malabon-born illustrator then set out his preparation by watching the trailers of the 2019 film,  and Googling official production stills. His main goal was to “make the elements simple and highlight the girl looking back, the graveyard and the cat’s eyes as my main elements,” Suratos reveals.

“I kept the layout and the concept simple. I focused on the rendering,” he continues. “I feel my scribble rendering style gave my poster a creepier feel than usual. I love the chaos of scribbles. I feel the rendering style complimented the mood of the film.”

The end result is an enthralling masterwork that elevates the film’s horror genre origins.  Columbia Pictures, which distributes Pet Sematary in the Philippines, especially love the piece that for the first time, they are not only using Hollywood posters in their marketing campaign but also Suratos’ artwork.

Now showing in the Philippines, Pet Sematary is distributed by United International Pictures through Columbia Pictures. #PetSematary

About Pet Sematary

Stephen King’s 1983 novel Pet Sematary has riveted generations of enthusiastic readers as a prime example of the writer’s gift for melding the everyday with the extraordinary to create supernatural thrillers that explore our darkest impulses. Poignant, petrifying and impossible to put down, the saga of the Creed family is a dark and terrifying parable about love and loss from one the most popular fiction writers in history.

Based on the seminal horror novel, Pet Sematary follows Dr. Louis Creed (Jason Clarke), who, after relocating with his wife Rachel (Amy Seimetz) and their two young children from Boston to rural Maine, discovers a mysterious burial ground hidden deep in the woods near the family’s new home. When tragedy strikes, Louis turns to his unusual neighbor, Jud Crandall (John Lithgow), setting off a perilous chain reaction that unleashes an unfathomable evil with horrific consequences.

Pet Sematary is directed by Kevin Kölsch and Dennis Widmyer (Starry Eyes) from a screenplay by Jeff Buhler (The Prodigy) screen story by Matt Greenberg based on the novel by Stephen King (It, The Shining). The film stars Jason Clarke (Dawn of the Planet of the Apes), Amy Seimetz (A Horrible Way to Die), Jeté Laurence (The Snowman), Hugo and Lucas Lavoie, and John Lithgow (Netflix’s The Crown).