Tanduay proudly announces actress Julia Barretto as the face of its 2024 calendar. A media launch was recently held in Quezon City to welcome her as the latest calendar girl of the world’s number 1 rum (per Drinks International Millionaires’ Club 2023). This coincides with the brand’s 170th anniversary celebration.
Julia personifies the brand’s ethos as a testament to strength and resilience — having overcome challenges in her career to emerge as a triumphant force that stays.
During the event, Tanduay revealed that Barretto’s selection is rooted in her unwavering confidence and relentless work ethic. Described as a personality with a fire in her soul, Julia fearlessly presents her truest self to the world, embodying the courage and empowerment that Tanduay stands for.
The 2024 Tanduay Calendar Girl showcases the collaboration between Tanduay’s creative team, the actress’ style team, and renowned photographer BJ Pascual. This synergistic effort promises a visually stunning calendar that captures Julia’s essence and the spirit of the iconic brand.
A luminary in the entertainment industry since childhood, Barretto’s illustrious career includes top-rating television shows and blockbuster movies. Beyond her acting prowess, she is celebrated as a style icon and commands a massive social media following, with 11.4 million Instagram followers as of now.
As the face of Tanduay for 2024, Julia Barretto is set to play a pivotal role in the brand’s promotional events throughout the year. Tanduay anticipates a momentous 170th-anniversary celebration, with Julia at the forefront of activities showcasing the brand’s evolution and its growing appeal to rum aficionados worldwide.
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