CinemaBravo

Discover the captivating face of Ginebra San Miguel’s 2024 calendar, Heaven Peralejo. She was introduced during a festive media launch held at a hotel in Mandaluyong City. Recognized for her stellar acting career, Heaven embodies the brand’s spirit and becomes the face of the iconic gin for the upcoming year.

Heaven Peralejo shares her excitement about being the face of Ginebra San Miguel, describing it as a dream come true. With a career that began with a memorable drink – gin bilog with pineapple juice at 18 – Heaven’s journey comes full circle as she takes on her first major endorsement with the iconic brand.

Philippine Fiesta Unleashed

Explore the 2024 Ginebra San Miguel Calendar, themed “Philippine Fiesta,” as it unfolds Heaven Peralejo in six vibrant layouts inspired by Panagbenga, Lantern, Higantes, Pintados, Kadayawan, and Masskara. Each layout encapsulates the vibrant spirit and diversity of Philippine fiestas.

Ginebra San Miguel Marketing Manager Ron Molina envisions the 2024 calendar as a symbolic expression of optimism, unity, and the belief in brighter days ahead. Amid the echoes of the pandemic, the brand looks forward to a year filled with celebrations reminiscent of the joyous fiestas that define Filipino culture.

GSMI Group Product Manager Paolo Jose Tupaz praises Heaven’s authenticity, perseverance, courage, and zest for life. Explore how Heaven’s personality shines through each festive layout, bringing to life the colors, flavors, and traditions that make Philippine fiestas truly unique.

A Journey Through Festive Layouts

Explore the vivid world of Philippine fiestas through the eyes of Heaven Peralejo in six distinct layouts:

• Heavenly Blossoms in Panagbenga: Immerse in the beauty of Baguio’s flower-themed festival with Heaven surrounded by vibrant floral displays, showcasing joy and beauty.
• Heavenly Lights in Lantern Festival: Witness Heaven sparkle against giant lanterns at the Ligligan Parul in San Fernando, Pampanga, symbolizing brilliance, hope, and the celebration of light.
• Heavenly Heights in Higantes: Join Heaven amidst the larger-than-life puppets of the Higantes Festival in Angono, Rizal, embodying aspirations and the pursuit of greatness.
• Heavenly Design in Pintados: Journey to Leyte’s Pintados Festival, where Heaven showcases intricate body paintings, paying homage to historical traditions and bravery.
• Heavenly Blessings in Kadayawan: Celebrate life and thanksgiving in Davao City’s Kadayawan festival, as Heaven is portrayed with an abundance of fruits and vegetables, symbolizing wealth and serenity.
• Heavenly Smiles in Masskara: Conclude the festive journey at the Masskara festival in Bacolod, where Heaven is seen with big, vibrant masks and eye-catching outfits, reflecting the “never-say-die” attitude of Ginebra.

190-Year Legacy of Crafting Iconic Moments and Flavors

As the 2024 Ginebra San Miguel calendar marks the brand’s 190th anniversary, it serves as a celebration of Filipino pride and heritage. Dive into the artistic showcase and discover the QR code for an interactive experience, unlocking behind-the-scenes videos and a special message from Heaven Peralejo.

Trace the rich history of the Ginebra San Miguel Calendar Girl tradition, featuring iconic personalities like Marian Rivera, Anne Curtis, Pia Wurtzbach, and Yassi Pressman. Heaven Peralejo follows in the footsteps of her aunt, Rica Peralejo, who graced the calendar in 2002.