Embracing the festive spirit, Shopee, the Philippines’ leading e-commerce platform, witnessed an extraordinary 50x surge in orders through Shopee Live during its highly successful 12.12 Mega Pamasko Sale. As holiday shopping preferences shift online, Filipinos are flocking to live selling events to snag the best deals.
Kicking off the gifting season with a bang, the first two minutes of the 12.12 Mega Pamasko Sale saw an astounding 12 million items sold on Shopee Live across various markets. The beloved tradition of ‘monito-monita’ fueled the surge, with shoppers turning to live-stream shopping to efficiently complete their gift lists. Shopee Live attracted 46x more new buyers locally, leading to collective savings of an impressive PHP 509 million, thanks to strategic partnerships with brands and sellers.
As the year concludes, Filipinos eagerly anticipate year-end bonuses, translating into significant purchases, thoughtful gifts, and self-rewards. Home & Living items took the lead as the top-selling category, closely followed by Women’s Apparel and Mobile Accessories.
The holiday season also became an excuse for retail therapy, prompting a 5x increase in orders for both the Fashion and Health & Beauty categories. Top-performing brands, including Uni-Care, Maybelline, and Issy & Co., dominated platform-wide orders, while o.two.o.ph, Uni-Care, and Lovito.ph secured the highest number of orders on Shopee Live.
Despite the shopping frenzy, Filipinos remained budget-conscious, opting for essential purchases like face masks, organic baby wipes, and 3-in-1 twin coffee packs.
Vincent Lee, Head of Shopee Philippines, expressed, “Shopping on the platform has become ingrained in Filipinos’ purchasing behavior, especially during key celebrations. We are thrilled to be part of this special tradition of giving and continue to innovate, offering both buyers and sellers an entertaining and rewarding shopping experience.”
In addition to the shopping extravaganza, a staggering 2.3 million entries flooded the 12.12 Shopee Live Milyonaryo, where lucky winners had the chance to win up to one million pesos. Lee highlighted, “Beyond being a shopping and entertainment platform, we aim to be a transformative force in the lives of Filipinos, gifting the community with life-changing opportunities, especially during the holiday season.”
The 12.12 Mega Pamasko Sale extended its excitement until December 15 where customers enjoyed free shipping with a minimum spend of P0, exclusive 70% off on Pamasko Deals from a diverse range of brands and sellers, and Shopee Mall Outlet deals with discounts of up to 90% off.
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