In a realm that reveres beauty, elegance, and intelligence, perfection becomes the stage where a beauty queen excels. These queens, beyond their regal crowns, are heralds of positivity, women’s empowerment, confidence, and self-love worldwide. They stand as beacons, inspiring the next generation to navigate a world that demands perfection. This is the embodiment of what our Filipina beauty queens champion.
Securing the crown goes beyond maintaining a flawless physique; it demands extra care for their crowning glory. Our hair, an unspoken narrative, intricately weaves confidence, representing the essence of every woman. A great hair day serves as an instant confidence booster, whether conquering the world or facing everyday challenges. Neglecting hair care is neglecting self-care—an oversight we cannot afford. Just as we dedicate time to skincare, investing love and care in our hair is equally essential.
LifeStrong Marketing Inc.’s brand Hairfix is your complete Do-It-Yourself hair solution which caters to a wide range of products that address all of your hair needs from roots to tips. Hairfix lets you achieve your hair goals in the comfort of your own home; with a vision to make every Filipina embrace their beauty from within and to build confidence in their crowning glory.

Hairfix features hair essential categories such as the Hair Color which will push you to express yourself in a color that speaks for you, Hair Styling that can turn your hair from ordinary to extraordinary, Hair Care treating you from root to tip, and Hairfix Professional Line, the product line that will let you love your natural hair even more as it achieves perfection through professional care. Own the moment by honoring your crowning glory because it deserves nothing but the best.
Just like the NEWEST face of Hairfix Miss Universe Philippines 2020 Rabiya Mateo who takes care of her crowning glory at its finest. This beauty queen is an Ilongga who proudly represents her ethnicity to the universe and serves as an inspiration to many.
Rabiya Mateo’s one-of-a-kind personality consists of wit, charm, and beauty inside and out which makes her stand out among crowds. Her bravery in promoting cultural diversity, inclusivity, and positivity among women are some of the main reasons she’s the ideal choice as ambassadress of Lifestrong Hairfix.
Moreover, Rabiya also mentioned that her favorite among Hairfix Hair Colors is Permanent Silvery Ash, which reflects her personality and gives her the confidence she needs whenever facing everyday challenges.

And together with four Filipina beauties which includes Miss World Philippines 2021 Tracy Maureen Perez who came from Bisaya roots and fiercely conquered the world with her uniqueness among peers. She showed fondness using Hairfix’s Professional Line Collagen + Peptide variant as it helped her maintain the healthiness and thickness of her hair despite the heat and the styling that they go through.
Miss Eco Teen Philippines 2023 Francine Reyes captured not just the crown but also the hearts of people by showcasing what it takes to be a Kapampangan. As a beauty queen, using Hairfix’s Professional Line Protein + Vitamin C variant on a daily basis as it straightens and rules out all the tangles in her hair as she uses it on a daily basis.
Our reigning Reina Hispanoamericana Filipinas 2023 Michelle Arceo and Miss Elite 2022 First Runner-Up Shanon Tampon are both proud Kampampangan who impressed the world with their talent, intelligence and utmost beauty. Two of the things they love the most when it comes to taking care of their hair is the Hairfix Multiplex Serum– the vitamin complex that you need on a daily basis.
They are living proof that every Filipina is world-class and UNSTOPPABLE in every way.
Rabiya Mateo and the four beauty queens from different regions possess the attributes Hairfix has been looking for as the perfect representation of every woman in the country who continues to conquer the world with their sleek confidence and are here to serve as a reminder to take our crowning glory to the next level.
Hair plays a big factor in the pageantry world and in everyday life of a woman, not only is it our crowning glory but it’s where our own crowns sit and where our confidence comes from. Just like what Rabiya Mateo says, “I do believe my crowning glory gives me the confidence to conquer life.”
Let’s face it, good hair helps us face the world in a different view – fiercer, bolder, and with pride. No matter who you are, where you came from or whatever your achievements in life, your hair defines who you are and how you love yourself.
And as the new year begins, let’s unlock a new era of beauty from the roots. Captivating them with a sleek, smooth hair that transpires to the story we aspire to write this new chapter of Your Crown, Your Story.
Ready to wear your crowning glory?









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