CinemaBravo

This Valentine’s Day, seize the chance to create your own romantic comedy with #DareToGetCloser, brought to you by Closeup. Immerse yourself in a love story inspired by the iconic “Closer You & I,” reimagined by local artist Adie, directed by Tonette Jadaone, and starring the beloved DonBelle.

On January 13, Closeup Philippines unveiled a music video showcasing a serendipitous elevator romance between two office building acquaintances. Their story unfolds with the help of Closeup’s Red Hot and Menthol Fresh variants, providing all-day AMA-ZINC fresh breath for up to 12 hours with regular use.

The music video, reaching over 1 million views in just four hours, resonated with fans and romantics, sparking requests for a continuation and an opportunity for fans to experience their own ‘e(LOVE)ator’ moment. Responding to the demand, Closeup extended the elevator love story into a real-life Valentine’s Day RomCom.

In this special film, real people, with real crushes, had the chance to live out their own elevator romance, orchestrated by Director Tonette Jadaone. Participants were challenged to #DareToGetCloser as they performed dares and asked questions to break the ice with their crushes.

A standout couple, Ashley and Dan, met at work and, following the director’s instructions, embarked on dares that brought them closer. Ashley complimented Dan, unable to hide her excitement, while Dan took the bold step of initiating an “akbay” move, bringing them closer together.

The climax of their romantic journey mirrored the iconic crowded elevator scene from DonBelle’s music video. After completing the dares, a surprise awaited them downstairs: Director Tonette revealed herself as the mastermind behind their love story and sought their advice for those hesitant to make a move.

Ashley and Dan’s advice echoed through the film, emphasizing that the fear of rejection is outweighed by the regret of not taking a chance. The film concluded with an encouragement to others to take the risk, shoot their shot, and #DareToGetCloser.

With compliments, intense eye contacts, and crowded elevator scenes, real-life stars embraced the opportunity with their crushes, all thanks to Closeup’s antibacterial zinc, providing all-day AMA-ZINC fresh breath. This Valentine’s Day, overcome hesitations and live your own romcom story with Closeup. Dare to get closer and experience all-day AMA-ZINC fresh breath for up to 12 hours with regular use!

Don’t miss out: The first 60 shoppers to buy P447 worth of any Closeup products from Feb 12-16 on Shopee or Lazada will receive a free DonBelle Closer You & I keychain. Shop now and let’s #DareToGetCloser in your own romcom Valentine moment this Valentine’s Day!