DongYan leads ‘DITO sa Puso Ko’ campaign launch

Kapuso Primetime Queen and King and box-office royaties Marian Rivera and Dingdong Dantes, fondly called collectively as DongYan, are the latest endorsers of DITO Telecommunity, which is known as the fastest-growing telecom provider in the Philippines.

Through a unique media launch on April 11 at a mall in Taguig City, the immensely popular pairing of DongYan was welcomed to the DITO family along with the launch of the brand’s newest campaign, “DITO SA PUSO KO.”

Designed to honor the love and loyalty of DITO subscribers, their latest campaign features the country’s most beloved real-life couple and stars of the record-breaking Filipino film “Rewind.”

The said launch coincides with DITO’s achievement of being rated the number one mobile network in the Philippines by Ookla, a globally recognized authority in network intelligence and connectivity insights. The heartwarming online video released as part of the campaign, accompanied by a special rendition of the iconic Filipino song “Dito Sa Puso Ko,” symbolizes this milestone and highlights the meaningful connection between DITO and its subscribers.

Powerful forces for DITO

DITO’s partnership with DongYan, signifies a timely collaboration between entertainment icons and a telecommunications powerhouse. As DITO’s newest brand ambassadors, DongYan aims to inspire positive change and growth across Filipino communities, encouraging more people to embrace next-generation technology and connectivity.

The online video of “DITO SA PUSO KO” showcases Dingdong and Marian spreading hearts, symbolizing the widespread love for DITO among subscribers nationwide. This visual narrative mirrors DITO’s journey of growth, propelled by high-speed connectivity, quality products, and the unwavering support of its loyal DITOzens.

Reflecting on growth and gratitude

Evelyn Jimenez, DITO’s Chief Revenue Officer-Consumer, expresses gratitude for the overwhelming support from millions of DITOzens, acknowledging the initial challenges of breaking into a market dominated by established players. Despite the hurdles, DITO’s customer-centric approach and dedication to making a difference have led to its remarkable success, transitioning from thousands to millions of subscribers in just three years.

As DITO celebrates its achievements and embraces a new chapter with DongYan, Jimenez emphasizes the company’s ongoing commitment to delivering exceptional customer satisfaction, value-driven products, and inclusive next-generation technology. For DITO, this milestone marks not the culmination but the beginning of a journey toward even greater heights of excellence and innovation.