Puregold’s latest venture into the music scene has stirred up immense excitement among A’Tin fans nationwide as they unveil their collaboration with the Pinoy boy band sensation, SB19. Fondly known as the “Kings of P-Pop,” SB19 had been dropping hints about this partnership for weeks, building anticipation until Puregold’s official confirmation through Instagram posts and stories capturing the band members joyfully riding shopping carts at Puregold.
Comprising Josh, Pablo, Stell, Ken, and Justin, SB19 has been leading the charge in the P-Pop movement, transcending borders with their exceptional talent and dedication. Their journey, from rigorous group training sessions to becoming internationally acclaimed performers, serves as a testament to the power of talent and perseverance.
Despite facing challenges over the past year, including the stress of touring and the transition to independent management post-album release, SB19 remains undeterred. Instead, they view these experiences as opportunities for growth, fueling their determination to create even more authentic and impactful art. Through their collaboration with Puregold, SB19 aims to share their story of resilience and inspire Filipinos to tap into their inner strength.
Joining forces with Flow G, BINI, and SunKissed Lola, SB19 stands as a beacon of success in the realm of Original Pilipino Music. With Puregold’s unwavering support for local music, this partnership signifies a continuation of the momentum, promising exciting musical projects on the horizon.
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