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Ambassadresses Rabiya Mateo, Miss Universe Philippines 2020; Tracy Maureen Perez, Miss World Philippines 2021; and Francine Reyes, Miss Eco Teen International 2023 1st Runner-Up were among the esteemed guests of the 10th anniversary event of Hairfix.

Entitled Hairfix Crowning Makeover, the celebration at a hotel in Quezon City was further enlivened by the dynamic performance of Dance and Fitness Diva Regine Tolentino and hosted by social media mom-blogger Mommy Nish Ching of Dyosa The Momma.

Here are some photos from our coverage of the said event.

A woman’s hair is her crowning glory, enhancing her natural elegance and highlighting her inner beauty. But what happens when that crown of confidence starts to fade? Hairfix aims to remind and encourage women to have great hair days every day with their event, the Hairfix Crowning Makeover.

This year marks the 10th anniversary of Hairfix, a decade filled with #HAIRmazing transformations, turning bad hair days into good ones and empowering confidence from the inside out. You might wonder how hair can improve our moods—well, that’s the magic of Hairfix. The brand is committed to making hair care effortless, strand by strand. How? Ms. Margaret Lee, the COO and General Manager of Lifestrong Marketing, highlights Hairfix’s core identity: C-C-T-S (Color, Care, Treatment, and Styling). She explains, “Coloring our hair requires daily care, complemented by weekly treatments your hair will love. Style it any way you want! Hairfix offers convenient, time-saving, cost-efficient, salon-quality products you can use at home.”

Makeover for the queens of our homes

A beauty queen makeover for the queens of our homes. Hairfix selected four mothers from diverse backgrounds to undergo a transformative hair makeover. This serves as a reminder that moms can feel beautiful and confident inside and out, despite prioritizing their family’s well-being above their own. With expert stylists on hand, each mom received a personalized hair color that complemented their features and boosted their inner confidence and beauty.

As the four moms showcased their dazzling hair color transformations, the event honored their dedication as mothers by crowning them, acknowledging that they deserve to feel like queens. Ms. Margaret Lee, COO of Lifestrong Marketing Inc., along with beauty queens Rabiya Mateo, Tracy Maureen Perez, and Francine Reyes, had the pleasure of redefining the moms’ grand makeovers by giving them the opportunity to be beauty queens for a day.

Hairfix believes in the power of great hair care. The brand wanted to give these incredible moms a chance to feel pampered and appreciated, and a beautiful hair makeover was the perfect way to do it. The transformations were remarkable, jaw-dropping, and heartfelt.