CinemaBravo

With all the endorsements that Marian Rivera—one of the Philippines’ biggest stars—has under her belt, have you ever wondered how she chooses which brands to represent? What can we, ordinary Filipinos, learn from the things she trusts in? 

Marian has always been selective about the brands she aligns with, and for good reason—trust, or Tiwala, plays a big role.

For more than a year, Marian has been the face of Home Credit Philippines—and there’s no stopping her from putting her confidence in a brand known for making financial services more accessible to millions of Filipinos.

This partnership isn’t just about business; it’s a genuine collaboration built on shared values. Marian’s endorsement is grounded in tiwala, something she takes seriously in every aspect of her life.

During an exclusive sit-down interview with CinemaBravo, Marian shared:

“Being part of Home Credit means I get to represent a company na tunay na pinapahalagahan ang tiwala, na para sa akin ay sobrang importante.”

(Being part of Home Credit means I get to represent a company that truly values trust, which is very important to me.)

This journey started when Marian noticed how Home Credit strengthened close to 11 million of Filipinos’ tiwala with the company over the past 11 years. Home Credit has been offering quality solutions that improve everyday lives in terms of financial freedom and appreciating our purchasing capacity.

For the Queen, it wasn’t just about becoming the face of a brand—it was about representing something she truly believes in.

Why Marian keeps saying YES to Home Credit

Marian is known for being meticulous when choosing endorsements. So, what made her say yes to Home Credit?

For her, it came down to three things:

• Their commitment to excellent service
• Transparency
• The genuine care they show their customers and partners 

“I was drawn to how Home Credit builds trust with their customers,” Marian explained. The consistency and dedication to their mission resonated with her, making it easy for her to say yes.

As a mom and working woman, Marian also found a personal connection with the brand. Home Credit’s financial solutions—like flexible payment options—made her realize how aligned the brand is with the needs of Filipino families.

“Naiintindihan nila ang needs ng bawat Pilipino, and that’s why I trust them,” she added.

(They understand the needs of every Filipino, and that’s why I trust them.)

From endorsement to advocacy

What makes Marian’s partnership with Home Credit special is that it evolved from a typical endorsement into an advocacy. Being a part of this journey allowed her to inspire others to make responsible financial decisions and trust the possibilities offered by Home Credit.

“Ang pagiging ambassador ng Home Credit ay higit pa sa endorsement; advocacy ito para sa responsible financial decisions at pagtulong sa mga pamilya na maabot ang kanilang mga pangarap.”

(Being Home Credit’s ambassador is more than just an endorsement; it’s an advocacy for responsible financial decisions and helping families achieve their dreams.)

It has also become her mission to inspire others to put their trust in what Home Credit can offer.

Empowering Filipinos through Tiwala

Marian’s influence goes beyond promoting a brand; she aims to empower Filipinos to achieve their financial goals. Through her partnership with Home Credit, Marian wants to show that everyone can trust a brand that genuinely cares about making life easier for Filipinos.

She highlighted that she uses her platform to inspire people to make choices they can trust. Home Credit provides a strong support system for Filipinos navigating their financial journeys, which is why she’s proud to be part of the brand.

What’s next for Marian and Home Credit?

The future of this partnership looks bright, with many exciting projects lined up.

“Marami pa kaming pinaplano with Home Credit na siguradong ikatutuwa ng mga Pinoy. Abangan niyo!” Marian teased.

(We have more plans with Home Credit that will surely delight Filipinos. Stay tuned!)

On her fans and supporters joining her call for trusting the right brand, she had this to say:
“Sa lahat ng sumusuporta sa partnership namin, maraming salamat po! Napaka-meaningful ng bawat project na ginagawa namin dahil kasama namin kayo.”

(To everyone supporting our partnership, thank you so much! Every project we do is meaningful because you are with us.)

“Sana patuloy niyo kaming samahan at magtiwala dahil lahat ng ginagawa namin ay para sa inyo. Kasama niyo kami sa bawat hakbang ng inyong financial journey.”

(We hope you continue to join and trust us because everything we do is for you. We are with you in every step of your financial journey). 

As the face of Home Credit, Marian Rivera continues to be a role model not just for trust but also as a glowing inspiration across the nation, including Overseas Filipino Workers (OFW), who can relate to her story.

On television, her OFW-themed drama anthology Tadhana, where she is the host under GMA Public Affairs, is celebrating its seventh anniversary.

Meanwhile, her first-ever Cinemalaya film, Balota, from writer-director Kip Oebanda (“Bar Boys,” “Liway”), is getting a nationwide theatrical release on October 16, courtesy of GMA Entertainment Group and GMA Pictures.

More than being a celebrity, Marian’s partnership with Home Credit is truly built on a grounded future—with Tiwala at its very core.

To know more about the latest updates from Home Credit Philippines, visit its official website. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play to learn more about the latest promos and see what’s new in Shoppingmall.ph. 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).