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In a memorable move, Julie Anne San Jose marks her first time as a calendar girl, chosen by Ginebra San Miguel to headline its 2025 calendar in honor of the brand’s 190th anniversary. Known as “Asia’s Limitless Star,” the Filipina singer and actress was introduced at a special launch event held at a hotel in Manila, attended by media and distinguished guests.

Julie Anne, a dynamic singer, songwriter, actress, and television personality, perfectly represents Ginebra San Miguel’s spirit of resilience and passion. Since her debut in 2005, she has captivated audiences with her versatility, dedication, and “never-say-die” attitude—qualities that align closely with the gin brand’s nearly two-century legacy of excellence.

“Julie Anne’s commitment to her craft mirrors the 190-year tradition of excellence that Ginebra San Miguel stands for, making her an ideal choice as our 2025 Calendar Girl,” said Ron Molina, GSMI Marketing Manager.

The 2025 Ginebra San Miguel calendar is themed “Obra Maestra” (Masterpiece) and features Julie Anne San Jose in six breathtaking compositions, each inspired by timeless art. This theme celebrates the brand’s legacy, symbolizing the artistry and quality that go into every bottle. Mr. Molina noted, “For nearly two centuries, Ginebra San Miguel has created masterpieces in every bottle. The 2025 calendar is a tribute to classic art and our commitment to craftsmanship that has won the hearts of our consumers since 1834.”

Julie Anne, who is a regular on Kapuso Network’s musical and variety shows and currently serves as one of the four coaches on The Voice Kids Philippines and as one of the two hosts of The Clash, continues to showcase her diverse talents.

Julie Anne in Obra Maestra

Ginebra San Miguel has always been known for its iconic label by National Artist Fernando Amorsolo. In this first layout, she embodies the courage and determination of a fearless Filipina ready to face any challenge. 

Inspired by this timeless masterpiece, Julie Anne is portrayed as a muse and goddess, showcasing her artistry and elegance in five other classic artworks.   

Dressed in white, the second layout depicts Julie Anne as “Galatea,” Pygmalion’s sculpture of his ideal woman brought to life by Aphrodite. This symbolizes creativity and passion in art, much like how GSM Blue Flavors can be creatively mixed and matched to create a unique and personalized drink.  

The third layout features the Grape Escape cocktail mix, “Paris Opera Terpsichore,” showcasing Julie Anne as the muse of lyric, poetry, and dance. Julie Anne is truly elegant in this layout, just like how premium and sophisticated Primera Light Brandy is.  

In the fourth layout, Julie Anne is portrayed as “Diana,” the huntress, symbolizing independence and strength. Showcasing Kula Orange Fizz cocktail mix, Julie Anne is sure to ignite a bold new strength to Vino Kulafu drinkers. Julie Anne felt a particular connection to this layout among all the layouts. “Aside from having an earthy set-up because I’m a nature lover, the bow and arrow in this layout resonate with me as an artist. It symbolizes my constant pursuit of improvement, my quest to explore new horizons and the world further.”  

In the fifth and sixth layouts, Julie Anne embodies the timeless beauty of “The Birth of Venus” and “La Grande Odalisque.” Symbolizing beauty, grace, and quality, these iconic paintings invite consumers to savor the refined taste of GSM Premium Gin and Antonov Vodka, respectively.  

As in previous years, the 2025 Ginebra San Miguel calendar features a QR code that consumers can scan using their smartphones to watch and learn more about Julie Anne’s signature cocktail mixes using Ginebra San Miguel products.  

The new face of Ginebra San Miguel is also a certified gin enthusiast, with gin & tonic as her go-to cocktail. Julie Anne’s connection with Ginebra San Miguel is also deeply rooted in her personal history. “Growing up, I always saw my lolo drink Ginebra San Miguel. Ginebra has always been part of our lives for every gathering, whether Christmas, birthday parties, or just a simple celebration.”  

As the new muse of Ginebra San Miguel, Julie Anne aims to inspire women and fans alike with her ‘ganado’ and ‘never-say-die’ attitude. Her journey demonstrates that success is built on hard work, passion, and resilience. She is truly a limitless icon who motivates others to pursue their dreams, embrace their individuality, and unlock their creative potential. 

WATCH: Julie Anne San Jose’s first performance as she was introduced as Ginebra Calendar Girl 2025

The Ginebra Calendar tradition

The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, TV, and movie actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), Christelle Abello (2021), Chie Filomeno (2022), Yassi Pressman (2023), and Heaven Peralejo (2024). 

GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Blue Lychee Martini, Gin & Tea, Ginebra San 

Miguel Premium Gin, 1834 Premium Distilled Gin, Archangel Reserve Premium Dry Gin, Antonov Vodka, Freedom Island Light Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.