More than ₱10 million worth of prizes await the winner of The Influencers Reality Challenge, an exciting new reality competition set to premiere on the GV Live app. Combining creativity, strategy, and digital influence, this groundbreaking show will bring together 30 aspiring and established content creators for an unforgettable 60-day journey.
During a recent media launch where CinemaBravo was invited, Niño John Fariñas, Chief Executive Producer of Good Vibes Productions Inc., revealed that the concept for the show was born during a curious idea.
Watch the full video from the presscon below.
“Actually, noong pandemic pa ‘to naisip. Four years ago, nag-iisip ako kung ano yung pwedeng way na kapag nakikita ko yung mga influencer… Ang hirap maging influencer,” he shared.
(Actually, I came up with this idea during the pandemic. Four years ago, I was thinking of how to support influencers. It’s not easy to become an influencer.)
Fariñas explained that the show aims to fast-track the success of influencers by combining elements of traditional reality shows and modern social media challenges.
He added, “Do’n ko naisip yung mga dating palabas… yung mga reality show diyan, yung mga challenge na nakikita natin sa ibang channel, do’n ko na-combine, kaya ang title niya is ‘Reality Challenge.’”
(That’s when I thought of combining elements from past reality shows and challenges we see on other channels, which is why it’s called ‘Reality Challenge.’)
Beyond entertainment, the show carries a deeper purpose. “Yung iba kasi, sobrang nakakaawa pero talagang gustong-gusto nilang tulungan ang family nila,” Fariñas said. (Some participants have inspiring stories of wanting to support their families.) He hopes the show will empower influencers and provide opportunities for them to achieve their dreams.
Director Jill Singson Urdaneta, on another hand, expressed her excitement about working with influencers. “Nakapapag-excite talaga sa ‘kin is yung fact na these are influencers. So, just imagine kung ga’no sila kaingay, kung ga’no sila kasaya, kung ga’no sila ka-interesting panoorin sa mga vlog, sa mga content nila,” he shared.
(What excites me is the fact that these are influencers. Just imagine how lively, fun, and interesting they are to watch in their vlogs and content.)
Direk Jill is also one of the directors helming an official entry to the Puregold CinePanalo Film Festival with his film ‘Co-Love’ premiering in March 2025.
He also highlighted the show’s unique approach to storytelling, focusing on both the highs and lows of the influencers’ journeys.
“At the end of the day, kailangan naming ipalabas yung tunay na influence no’ng tao, which is yung makapagpahayag ng impact, positive impact do’n sa audience,” Urdaneta explained. (At the end of the day, we need to showcase the true influence of a person, which is creating a positive impact on the audience.)
The competition will immerse contestants in a shared house, where they’ll face weekly challenges designed to test their social media skills, creativity, and teamwork. From creating viral content to executing strategic campaigns, participants will strive to win the hearts of online audiences. Adding to the excitement are surprise guest appearances from popular influencers and brand partners who will bring unexpected twists to the competition.
Fans can watch every thrilling moment exclusively on the GV Live app, which offers a groundbreaking interactive experience. Viewers can participate in live polls, social media challenges, and exclusive app features that directly influence the competition’s outcome.
The stakes couldn’t be higher. The champion will take home life-changing prizes, including ₱3 million in cash, a fully-equipped artista van for on-the-go content creation, a luxury condominium unit, and a contract with Good Vibes Productions.
Get ready to dive into the vibrant world of digital creators as The Influencers Reality Challenge premieres soon on the GV Live app. Don’t miss this revolutionary show that promises to celebrate and redefine the power of influence.
CinemaBravo 
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