CinemaBravo

In a country where the sun is relentless, skincare is more than a luxury—it’s a necessity. Mariz Villanueva, the Chief Executive Officer (CEO) of Wow Glow, has emerged as a trailblazer in the beauty industry, revolutionizing skincare for tropical climates. Leading Asia’s Premiere Invisible Sunscreen and Hydra Soap and Lotion, Mariz has captured the attention of consumers by addressing their unique needs with innovative, climate-appropriate solutions.

Mariz’s success stems from her ability to combine cutting-edge technology with natural ingredients, creating products that not only shield the skin from harmful UV rays but also deeply nourish and hydrate. Her dedication to quality and effectiveness has transformed Wow Glow into a trusted household name. Driven by personal experiences and a passion for making a difference, Mariz connects with her customers on a deeply personal level, earning their trust and loyalty in the process.

Commitment to social responsibility

Mariz’s vision extends beyond beauty products—she’s also a passionate advocate for sustainability and ethical business practices. Under her leadership, Wow Glow has embraced initiatives that minimize its environmental footprint while supporting local communities. Her approach demonstrates that success in business and social responsibility can coexist harmoniously.

This commitment to giving back was evident during the recent collaboration with Miss Universe Bahrain and Miss Universe Egypt, owned by fellow Filipino entrepreneur Josh Yugen. During their visit to Manila, reigning titleholders Shereen Ahmed and Logina Salah joined forces with Mariz and her team to support Childhope Philippines, a non-profit organization dedicated to providing quality education for street children. Wow Glow contributed sunscreen, soap, and lotion to the event, blending philanthropy with its mission to promote health and well-being.

A bright future ahead

As Wow Glow continues to grow, its next milestone is to establish a strong presence in the Middle East, particularly in Dubai, by early 2025. With Mariz Villanueva at the helm, the company is poised to make waves in an entirely new market, bringing its innovative skincare solutions to even more consumers.

Mariz’s ability to seamlessly blend tradition with innovation, and her commitment to empowering individuals to embrace their natural beauty, sets her apart as a transformative leader in the beauty industry. Her journey is a testament to how perseverance, vision, and a focus on social impact can redefine success.

Under Mariz’s leadership, Wow Glow is not just changing how people care for their skin but also shaping the beauty industry’s future. Her approach to integrating technology, natural ingredients, and community impact promises a future filled with groundbreaking products and meaningful change. As the sun continues to shine brightly over tropical regions, Wow Glow, led by Mariz Villanueva, ensures that its consumers can embrace it confidently, knowing their skin is protected and nurtured.