CinemaBravo

Marking a significant milestone in its 40th year, the Movie and Television Review and Classification Board (MTRCB) reaffirms its mission to safeguard Filipino audiences, particularly children, through responsible media regulation. Alongside this, the Board reiterates its steadfast support for the local creative industry.

Chairperson and CEO Lala Sotto-Antonio highlighted the MTRCB’s unwavering dedication to cultivating a culture of informed and responsible media consumption. She underscored the vital role this commitment plays in contributing to nation-building.

According to Sotto-Antonio, “This 2025, the MTRCB remains steadfast in its mission to promote responsible viewing and safeguard Filipino families.”

She added, “We also reaffirm our commitment to supporting the Philippine creative industry by ensuring age-appropriate classifications and fostering partnerships that elevate Filipino content on a global stage.”

The Board aims to further strengthen its collaboration with local and international stakeholders, including filmmakers, television networks, streaming platforms, and regulatory counterparts.

By working hand-in-hand, the Board seeks to address evolving challenges in media regulation while nurturing creativity and innovation in the industry.

Sotto-Antonio also emphasized the continuous implementation of its flagship “Responsableng Panonood” (Responsible Viewing) campaign which aims to educate Filipino families on the importance of choosing age-appropriate content.

“In 2024, we reached various communities, private institutions, and local governments nationwide through seminars and media partnerships, and the MTRCB plans to amplify this impact in the coming year,” said Sotto-Antonio.

As the media landscape rapidly evolves with digital platforms and emerging technologies, the MTRCB also vows to adopt innovative approaches to regulation. The agency is committed to upholding Filipino cultural values while ensuring that new content platforms align with its standards for audience protection.

As 2025 unfolds, the MTRCB remains dedicated to its dual mission of safeguarding Filipino audiences and empowering the local entertainment industry to thrive in an ever-changing global media environment.