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Jennylyn Mercado and Sam Milby rang in the Chinese New Year at Beautéderm Corporation’s headquarters, celebrating with founder Rhea Tan on Wednesday, January 29, in Angeles City, Pampanga.

The star-studded gathering featured Beautéderm’s celebrity ambassadors, including DJ Chacha, Kitkat, Alma Concepcion, Rochelle Barrameda, Jimwell Stevens, Anne Feo, Maricel Morales, Thou Reyes, Ervic Vijandre, Wency Lagumbay, Pepita Curtis, AJ Morales. Also in attendance were local brand representatives such as Marlon Tuazon, Joanna Ning Cordero, Atty. Nicolette Henson, Voltaire Zalamea, Mich Viray, Frederick Policarpio, Dr. Minnie Uy, and Mutya Ning Kapampangan Natalya Linsay.

For Beautéderm, celebrating Chinese New Year is an annual tradition, symbolizing gratitude, prosperity, and meaningful connections with its endorsers.

During her speech, Tan emphasized that this year represents progress, transformation, and wealth.

“When you’re in business, you have to constantly coming up with new ideas and  exploring new possibilities, and each new year should bring about progress not only  in business but also as a person.”

She then thanked the Beautéderm endorsers for attending the event, stating that  their presence made the celebration even more memorable. 

Aside from the CNY celebration, the Beautéderm CEO launched her new business,  AUDREY, a luxury house for genuine leather bags. The materials used include  premium genuine cowhide and lambskin.

“The launch of our new venture, AUDREY, which sells genuine and premium leather bags, represents progress. This new endeavor aims to promote local  craftsmanship while showcasing what a Philippine brand has to offer the world.  And I am optimistic about 2025 and proud of this brand, built with style and  brilliance,” she shared. 

Tan’s passion for designer and luxury items inspired her to invest in A-List Avenue,  a boutique that houses authentic, high-end designer pieces. The store offers limited edition Hermes Birkin and Kelly bags, along with other prestigious brands like  Louis Vuitton, Chanel, and Gucci. This is also where celebrities and well-known  content creators often source their bags and watches. Now open for over two years,  A-List Avenue, located in the same building, features luxurious interiors and an  exclusive atmosphere that makes every client feel like a VIP. 

Tan, despite her busy schedule, constantly makes time to meet her company’s  demands. She is optimistic about 2025 and wants to reach more local and  international consumers. Her Beautéderm Corporation now has six sub-brands,  including Beautéderm, BlancPro, Beauté Beanery, BeautéHaus, Belle Dolls, and  AUDREY. 

Visit their social media pages for more details: @beautedermcorporation @blancproofficial @belle_dollsph @alistavenue @audreyluxury @shopaudreybags @beautehausclinic @beautebeanery