Thousands were caught off guard as FRONTROW International officially announced on social media today that it is discontinuing its flagship product, Luxxe White.
The shocking announcement quickly gained traction online, further amplified by a bold billboard along EDSA-Guadalupe that read “Paalam, Luxxe White” (Goodbye, Luxxe White).
As of now, company owners—actor-producer RS Francisco and Manila mayoral candidate Sam Verzosa (SV)—have yet to release an official statement, leaving loyal customers, fans, and industry insiders in disbelief.
It is still undetermined what prompted this unexpected news, while numerous speculations continue to circulate in the business community.
Luxxe White’s sudden discontinuation raises serious questions. How could the flagship product of a major health and beauty empire, once hailed as a pioneer, come to an end?
For 15 years, Luxxe White maintained its position as a market leader, earning the trust of discerning and loyal consumers not only in the Philippines but across the world.
Regine Velasquez-Alcasid, Cha Eun-Woo, Gretchen Barretto, Jinkee Pacquiao, Sachzna, Cristine Reyes, Daniel Padilla, Miss Universe 2018 Catriona Gray, and Vice Ganda, among others, endorsed Luxxe White’s life-changing benefits, further solidifying its credibility and effectiveness.
As the shockwaves continue to ripple through the health and beauty industry, RS Francisco and Sam Verzosa remain elusive. Meanwhile, the public eagerly awaits an answer to the question on everyone’s mind: Why can’t FRONTROW provide a clear and solid explanation for Luxxe White’s shutdown?
CinemaBravo 
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