CinemaBravo

What happens when two fearless entrepreneurs dare to shake up the marketing landscape in the Philippines? The result is nothing short of extraordinary.

Sam Verzosa and RS Francisco — the dynamic minds behind Luxxe White’s massive success — took a gamble so audacious, it turned the entire country’s attention their way.

What many initially believed to be the downfall of Luxxe White was, in reality, a calculated marketing masterstroke — a twist so daring and theatrical that it sparked national conversation.

Their unconventional approach may have seemed outrageous, even borderline insane, but one thing’s certain: it worked.

The entire nation witnessed a spectacle:

• Billboards across the Metro declaring the death of Luxxe White
• An intricate funeral held at the company’s headquarters
• A frenzy that filled the Luxxe White headquarters with thousands of product distributors lining up to purchase the “last remaining stocks”
• The most experiential and elaborate media launch ever attended by mainstream media

Opponents and critics rushed to spread rumors, claiming bankruptcy, failure, and the collapse of the empire that Verzosa and Francisco built and nurtured for almost two decades.

Social media exploded with the nastiest speculations — some even questioning Verzosa’s competence to serve Manila if he “couldn’t even manage his own company.”

But they fell for the trap.

Behind the drama was a calculated marketing strategy designed to:

• Defy expectations
• Break the mold of traditional marketing campaigns
• Create the most unforgettable product relaunch in PH history

The truth was finally revealed at the media launch — a rebirth unlike anything seen or experienced before.

Luxxe White did not die. It evolved into Luxxe White Ultima — a bigger, better, and stronger line of products redefining health, beauty, and wellness.

This wasn’t just a relaunch — it was a revolution.

With a more fabulous formula, stronger and more potent ingredients, and a game-changing approach, Luxxe White Ultima is set to dominate the industry like never before.

And the biggest irony? Those who reacted negatively and spread fake news about the company’s bankruptcy unknowingly became Luxxe White Ultima’s biggest marketers.

“We knew exactly what we were doing,” says Verzosa. “People love drama and controversy, and we gave them a spectacle they couldn’t ignore. But instead of failure, they witnessed the rebirth of a legendary and revolutionary product.”

Francisco adds, “We didn’t just launch a product. We created a moment in marketing history. Real visionaries never follow the rules — they rewrite them.”

Verzosa and Francisco amped up the media launch with pomp and razzle-dazzle, hosted by Boy Abunda, and capped it off with the grand reveal of Miss Universe Philippines 2023 Michelle Marquez Dee and acclaimed actress Rhian Ramos as the brand’s ambassadors.

Along with Luxxe White Ultima — now offering an increased dosage of 1,400 milligrams (a huge upgrade from the original 775 milligrams) — the brand introduced new, powerhouse ingredients like collagen, hyaluronic acid, oral sunblock, and oral moisturizer.

The launch also unveiled a set of double-powered health supplements, including:

• Luxxe White Slim L-Carnitine — enhanced with garcinia cambogia and a higher dosage of 2,200 milligrams
• Luxxe White Renew — packed with super berries like acai, goji, and noni fruit, plus pure barley and moringa
• Luxxe White Protect — a potent 500 milligrams of pure grape seed extract, offering the life-changing benefits of Vitamins C, D, and E

Opening a bold new chapter, the entire Luxxe White Ultima Collection is now available exclusively from authorized Luxxe White distributors worldwide — guaranteeing boosted benefits for health and beauty enthusiasts.

Today is the perfect time to level up and Luxxify — experience the lasting benefits of enhanced beauty and wellness with Luxxe White Ultima and its Bigger, Better, Stronger line of supplements.