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Kapuso actress and ‘Pinoy Big Brother: Celebrity Collab Edition’ ex-housemate Ashley Ortega has officially joined the Luxe Slim family as its newest brand endorser. 

Known for her elegance, poise, and authenticity, Ashley was introduced in a contract signing ceremony held on April 24 in Quezon City, together with Luxe Beauty and Wellness Ventures Corp. Founder and CEO Anna Magkawas.

Ashley, dubbed the Independent Tis-Ice ng San Juan during her recent stint inside ‘Bahay ni Kuya’, expressed how much the endorsement meant to her, especially after her reality show journey.

“I’ve always believed in taking care of my body and my well-being—not for anyone else, but for myself. That’s why I’m honored to be the newest face of Luxe Slim. This brand aligns with what I personally stand for: confidence, strength, and self-love,” she shared.

The event was graced by key executives from Sparkle GMA Artist Center, including First Vice President for Talent Development and Management Joy Marcelo, Senior Talent Manager Junalyn Navarro, Assistant Vice President for Talent Sales, Branding, and Marketing Anne Puno-Ignacio, Senior Manager for Sales Renze Banawa, and Senior Account Executive Albert Cruz.

Anna Magkawas’ visionary leadership drives Luxe Slim’s continued rise

Luxe Slim, a proud sponsor of the current iteration of ‘PBB’ airing on GMA Network, found an ideal match in Ashley Ortega—an empowered woman whose journey mirrors the brand’s commitment to confidence, transformation, and inner strength.

Anna Magkawas shared her excitement about the collaboration, saying, “Ashley represents the kind of beauty that comes from within—grounded, strong, and inspiring. We’re proud to have her as part of Luxe Slim. She’s not just an endorser; she’s a symbol of what our brand is all about.”

This very statement reflects the values that have shaped Luxe Slim into what it is today. With a clear vision, tireless passion, and strong leadership, Magkawas has brought Luxe to remarkable heights—building not just a brand, but an advocacy-based movement rooted in the transformative power of beauty, wellness, and purpose.

From launching sought-after innovations to forging meaningful partnerships with different artists, she continues to inspire her team and elevate Luxe Beauty and Wellness Ventures Corp. as one of the most trusted names in the industry.

A shared vision for growth

With Ortega on board, Luxe Beauty and Wellness Ventures Corp. looks forward to reaching more individuals seeking holistic beauty and wellness solutions. 

The brand remains committed to encouraging Filipinos to feel good from the inside out, and Ashley’s presence is expected to spark a deeper connection with a new generation of empowered consumers.

As Magkawas has always been saying, “We are Luxe. We are beauty. We are wellness. And… we’re just getting started.”