CinemaBravo

Asia’s Superstar and reigning Box Office Queen Kathryn Bernardo has found her personal space for wellness and relaxation, becoming the newest ambassador of a massage chair brand.

Known for her advocacy for balance and self-care, Kathryn’s involvement with Zion Massage marks more than a traditional endorsement—it’s a shared commitment to overall well-being.

This meaningful collaboration was initiated through VCM The Celebrity Source, with Endorsement Management Head Lulu Evangelista at the helm. It also marks Kathryn’s fifth successful project with the agency. Behind the scenes, the partnership was strengthened by the long-time professional relationship between VCM Managing Director Elizabeth “Betchay” Alviar-Vidanes and Kathryn’s manager Lulu Romero, laying the groundwork for a natural and heartfelt agreement.

Also present during the contract signing and launch shoot were some of the driving forces behind the project: VCM Accounts & Business Development Managers Kali Vidanes and Tricia Mamburam,Star Magic’s Head of Marketing  Alan Real, and other key members of the VCM and Zion teams.

Founded in 2020, Zion Soothing Haven Inc. has grown from a humble furniture and home décor business into a trusted name in the wellness industry. With their signature massage chairs, AI-powered recliners, and home saunas, Zion brings advanced relaxation technology into the heart of every Filipino home. Their promise is simple yet powerful: Everybody deserves a soothing haven.

Now, with Kathryn joining fellow ambassador Heart Evangelista, Zion strengthens its mission of making wellness accessible and aspirational. Kathryn’s authenticity, grace, and influence resonate perfectly with the brand’s values—reminding everyone that taking care of yourself is not a luxury, but a necessity.

None of this would be possible without VCM The Celebrity Source, the premier agency behind some of the most iconic brand-celebrity partnerships in the country. Led by Betchay Vidanes, VCM has long been the bridge between trusted names and meaningful campaigns—from Mariel Padilla to Miss World Megan Young and husband Mikael Daez, Emilio Daez, power couple Juancho Trivino and Joyce Pring, and Kapuso actress Jasmine Curtis Smith. And with Kali Vidanes stepping in with fresh energy and a sharp eye for the digital landscape, VCM is set to take the next generation of endorsements even further.

This collaboration between Kathryn Bernardo and Zion Massage Chair is more than just a campaign—it’s an invitation to pause, breathe, and rediscover comfort. Together, they remind us that in the midst of life’s chaos, there’s always space to find your own soothing haven.