CinemaBravo

Anne Curtis once again partners with Cetaphil as the brand continues its National Healthy Skin Mission (NHSM), now on its sixth year. This year’s campaign introduces the brand’s most advanced solution yet for redness-prone skin, reinforcing Cetaphil’s commitment to helping Filipinos better understand and care for sensitive skin.

For many, sensitive skin has long been associated only with dryness or redness. But in today’s environment, triggers have expanded—ranging from stress and pollution to lifestyle habits and even climate change. These factors make skin reactions more difficult to decode and manage. And while advice is abundant online, too much information can sometimes worsen conditions for already delicate skin.

With the theme “There’s More to Your Sensitive Skin,” NHSM 2025 highlights that sensitivity comes in many forms—including irritation, rough texture, and post-inflammatory pigmentation. The initiative, in collaboration with Watsons, aims to educate more Filipinos about these issues and empower them with proper solutions.

Galderma, Cetaphil’s parent company, emphasized that many Filipinos remain unaware that sensitive skin is a skin condition, not just a skin type. Louie Roxas, General Manager of Galderma Philippines, noted: “The Philippines is number one in ranking in terms of sensitive skin in Southeast Asia, and number six globally. With this partnership with Watsons, our vision is for every Filipino to have healthy skin.”

Through this year’s National Healthy Skin Mission, Cetaphil continues to strengthen its advocacy—reminding consumers that sensitive skin care requires more than quick fixes; it needs long-term, science-backed solutions.

“This partnership marks a significant milestone in providing topnotch dermatological skincare solutions and expert advice to Filipinos, to help them understand that the way to healing sensitive skin is more than just knowing you have sensitive skin. It’s also having the knowledge on how to improve your skin’s health,” said Frank Patricio, Controller, Skincare, Cosmetics & Fragrances – Beauty Business Unit for Watsons.

Introducing the Soothing & Comforting CICA Line

Headlining this year’s campaign is the launch of Cetaphil’s latest innovation: the Soothing & Comforting Range, specially developed to instantly reduce redness and provides up to 24 hours of skin barrier protection. 

More than just a temporary solution, the new line addresses sensitivity at its core, thanks to Cetaphil’s Power Trio Blend:

• Centella Asiatica – a proven anti-inflammatory that calms and supports skin healing
• Allantoin – a gentle soothing agent that helps relieve discomfort
• Pentavitin – a powerful hydrator that locks in moisture for long-term barrier protection

Anne Curtis leads the mission

What sets this range apart is its dual-action approach: it soothes visible redness and strengthens the skin barrier to prevent future flare-ups—an essential upgrade for those who’ve outgrown short-term fixes.

Bringing both star power and relatability to the campaign is Anne Curtis, Cetaphil’s brand ambassador and the featured guest at the NHSM 2025 launch.

“As someone who’s always on the go, I’ve learned how stress, pollution, and even constant makeup can trigger sensitivity. It’s not just about products anymore—it’s about understanding what your skin really needs,” Anne shares. When she became a mother, she noticed her skin changing. “After giving birth, I noticed I was more prone to hyper-pigmentation. I didn’t know this meant I had sensitive skin too.” Her personal journey mirrors the campaign’s message: sensitivity is deeper than it appears, and it deserves expert-level care.

Attendees of the launch can expect exclusive product experiences, limited-time promos, personalized skin consultations, and first dibs on the new Soothing and Comforting Range  —making this not just a launch, but a full-on movement toward healthier, stronger skin.

There’s more to your sensitive skin

Whether you’re dealing with flare-ups, flakiness, or unexplained redness, Cetaphil’s message this year is clear: it’s time to look beyond the surface. According to Mark Sarmiento, Business Unit Head at Cetaphil, they noted that the Filipino skin care enthusiast has a misunderstanding about sensitive skin.

“When the average person thinks they have sensitive skin, they assume that is the only problem. But our learnings from skin experts and Cetaphil Science is that there are different types of sensitive skin: sensitive skin that is redness-prone, hyperpigmentation-prone, or even for babies.”

With dermatologist-developed solutions and a deeper understanding of sensitive skin, Cetaphil is here to help you understand it, treat it, and protect it with targeted solutions, no matter what kind of sensitive skin..