San Miguel Beer once again proved why Oktoberfest is one of the most awaited celebrations in the Philippines. Marking its 135th year of brewing excellence, San Miguel Brewery Inc. (SMB) launched the iconic festival with a spectacular two-day party at Okada Manila’s Crystal Pavilion last September 20 to 21, 2025.
More than 8,000 partygoers packed the venue, enjoying a wide selection of specially crafted beers, delicious food pairings, and electrifying live performances from some of the country’s top musical acts. The event revived the fiesta spirit that has made San Miguel Oktoberfest a cultural tradition for generations.
The festivities officially began with a ceremonial toast led by SMB President Carlos M. Berba, San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada. Their toast signaled the start of not only the Okada celebration but also a nationwide series of Oktoberfest events.
Following the Manila kickoff, San Miguel Oktoberfest will continue on October 18, 2025, at Paseo de Santa Rosa in Laguna, and on October 31, 2025, at Queensland Manor in Cebu City—bringing the same grand energy to more Filipino beer lovers.
SMB lit up the famed integrated resort as guests were treated to complimentary beer samplers curated from San Miguel Beer’s global portfolio of brews as well as exciting new brews including India Pale Ale, Fruity Wheat Ale, Summer Ale and Specialty Lager.
Pop-ups lined the Crystal Pavilion’s signature winding walkway with gourmet restaurants Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli setting up shop while SMB’s new Draft Beer Mobile Bar Truck added more to the overflowing beer at the venue. Party-goers also took home plenty of limited-edition San Miguel Beer merchandise to remember the epic event.
The San Miguel Oktoberfest party rocked to some of the country’s top acts including Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWATA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, DJ Chelsea, and DJ Rammy.
More good vibes went around when recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, shot hoops with Oktoberfest party goers. Billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante also played an exhibition match and challenged revelers who dare to showcase their pool table skills.
The night wasn’t just a celebration, it was a memory-making spree where every sip and souvenir captured the spirit of San Miguel Beer.
San Miguel Oktoberfest remains to be the largest fiesta in the country recognized by the Department of Tourism since 2005. Get your tickets now at Ticket2Me.net for the San Miguel Oktoberfest at Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 featuring Rocksteddy, Sunkissed Lola, Progeny, The Collars, and Parisukat and the San Miguel Oktoberfest at the Queensland Manor in Cebu City on October 31 with Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako as featured acts.
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