CinemaBravo

Good skincare shouldn’t break the bank — and now, Filipinos have a new “BF” (Best Friend in Beauty) to prove just that.

Beauty Formulas, a UK-born brand committed to creating everyday self-care essentials that simply work without the hefty price tag, has officially launched in the Philippines. Beauty lovers can now find the brand exclusively at Watsons stores thanks to Bellafaccia, its official Philippine distributor.

BF offers a wide selection of effective, affordable, and thoughtfully formulated products for real, everyday routines.

Their Glow Bag is filled with head-to-toe essentials like the Vitamin C Brightening Scrub, Witch Hazel Biodegradable Wipes, 10% Niacinamide Serum, Anti-Ageing Retinol Cleanser, Intimate Wash, masks, and more — a full sampler of how “your new BF” can elevate daily routines.

Rooted in the belief that “beauty is in the formula,” Beauty Formulas champions uncomplicated skincare that elevates self-care without stretching your wallet. Loved globally for its no-nonsense approach, the brand focuses on smart, sustainable, cruelty-free formulations inspired by nature — proving that real beauty doesn’t need to be complicated or expensive.

Pinoy culture as anchor to brand’s strategy

During an exclusive sit-down with select media including CinemaBravo, Bellafaccia’s Marketing Lead Rosalyn Frayna was asked what fulfillment she finds in bringing beauty brands to the Philippines.

Rosalyn shared that their mission is rooted in accessibility and education:

“Well, to bring a quality brand and make it available in the country, that’s something really good. Like making it accessible and available for everyone. It’s like you’re giving them an option… Beauty doesn’t have to be expensive, right? And you can have these little self-love rituals at home without paying that much. And you can do little moments every day.”

She shared that in the UK, self-care is treated as a simple, everyday act — not something you need to ‘deserve’ or wait for a special day to enjoy. Bringing that same mindset to Filipino consumers is part of their mission.

Rosalyn added that they also want to educate the market, particularly in categories that Pinoys are less familiar with, such as feminine intimate care. She recalled discussions with the UK brand:

“Speaking with the brand in the UK actually, talk about feminine care, for example… who do we want to compete with? Do we want to compete with the established brands? Or do we want to educate those who use body washes and soaps? Everything. And use proper… pH and soap-free product for their intimate area. Those little things.”

CinemaBravo also asked Bellafaccia Managing Director & Founder May Abarquez if there is a conscious effort to acquire more international beauty brands for the Philippine market.

May confirmed that it is deliberate, rooted in their goal of introducing global standards of quality to the everyday Filipino. She furthermore shared how Bella Faccia’s early years involved handling more premium brands, but the company eventually evolved to include accessible lifestyle and beauty products.

“Yeah, that’s what Bella Faccia is for: bringing international brands to the Philippines. And [Rosalyn] is like an artist. She has quite an experience of international brands. She wants to deliver internationally. So I told her to deliver.”

May recalled that before Rosalyn joined, the company handled higher-end names, which shaped how they saw international product positioning.

“When she was there, we were a bit meditative. She was handling the high-end brands I carried here. I used to have a partner. We distributed Ben & Jerry’s Ice Cream. And actually, some Tony and Guys. There were some. But it was like in that category. That’s why it was a lot. It’s our class level.”

She shared that Rosalyn helped them re-strategize by identifying a huge gap in the Philippine beauty market: reliable, international-quality brands at drugstore price points.

“So when she [Rosalyn] joined us, it was a lot. She helped me with the strategy for Beauty Formulas. It’s not high-end. It’s like a broad-based consumer drugstore brands.”

This shift is where Beauty Formulas perfectly fits in: a global brand with the right balance of quality and affordability. The brand matches Filipino values of “sulit, dependable, at hindi kailangan mahal para gumanda.”

New skincare bestie

The official PH launch titled “Beauty Formulas: Meet Your New BF Glow Event” was held on October 30 at Watsons Mall of Asia in Pasay City, gathering key opinion leaders, media, influencers, and self-care enthusiasts.

The brand arrives with a strong message: quality self-care is for everyone. From glow-boosting serums to biodegradable wipes, Beauty Formulas offers an inclusive range that supports everything from daily skin health to pampering self-love rituals — accessible for teens, adults, moms, and anyone starting their skincare journey.

According to the brand, “Real beauty is never complicated. It is all in the formula.” And now, Filipinos can finally experience UK-trusted skincare staples that fit every lifestyle, budget, and skin concern.

The immersive program featured:

• Welcome Remarks – A warm kick-off from Watsons and Beauty Formulas.
• Ribbon-Cutting Ceremony – Officially marking the brand’s Philippine debut.
• In-Store Contests – Fun activities that allowed guests to discover the brand’s full range, from skincare to self-care essentials.
• Brand Discovery Zone – Hands-on product exploration featuring textures, scents, and routines.
• Shared Moments – Content creation and social sharing of that “BF Glow”.
• Closing & Gratitude – Appreciation for partners and early BF besties in PH