CinemaBravo

Eye Mo, long recognized as a trusted and top-selling eye care brand, has unveiled Eye Mo Cool, the newest addition to its lineup of eye drop solutions. This latest variant blends Eye Mo’s proven formula with a soothing cooling sensation crafted for individuals navigating today’s fast-paced, screen-heavy routines.

For more than five decades, Eye Mo has remained a staple in Filipino households, offering accessible and dependable eye care products. With the debut of Eye Mo Cool, the brand further strengthens its leadership by introducing the country’s first cooling eye drop created specifically to address red eyes.

A Well-Loved Formula with an Upgraded Cooling Boost

Eye Mo Cool takes the well-loved Eye Mo Red Formula and enhances it with menthol, delivering instant comfort with a refreshing “cool” lift. Designed for young professionals, creators, commuters, gamers, adventure seekers, sports enthusiasts, and anyone spending long hours on screens, Eye Mo Cool provides:

• Instant relief for red, irritated, and tired eyes

• A revitalizing cooling sensation that refreshes in seconds

• A trusted formulation backed by Eye Mo’s long-standing heritage

• A modern twist perfect for people who live, work, and play in a digital-first world

Made for the Always-On Generation

Today’s Gen Z and Millennials thrive in a world of constant motion: work hours extend late into the night, entertainment happens on screens, and daily life requires sharp focus. But long screen time and digital strain come with common eye concerns such as redness and minor irritation.

Eye Mo Cool empowers young Filipinos to make eye wellness part of their self-care routine—an everyday habit that keeps them feeling fresh, confident, and ready to take on anything.

“Eye Mo Cool is our response to the lifestyle of today’s generation. They move fast, create nonstop, and depend on their vision to power through the day,” shared Earl Jayona, Senior Manager for Marketing of Eye Mo. “This newest variant delivers the same trusted Eye Mo relief, now with a cooling twist that refreshes and recharges the eyes. It’s a small, simple step that makes a big difference.”

Driving Awareness and Everyday Eye Wellness

The launch of Eye Mo Cool comes with a renewed push for eye health education, highlighting the importance of recognizing and addressing common eye irritations such as redness, soreness, and watery eyes. Eye Mo encourages consumers to keep a variant on hand—not only for emergencies, but as part of daily wellness, just like skincare or hygiene.

Through digital content, interactive challenges, sampling efforts, and expert-driven conversations, Eye Mo aims to help Filipinos understand that eye care is self-care.

The Cooling Experience Begins 

Eye Mo invites everyone to “Feel the Cool” and discover the refreshing relief for themselves through the #EyeMoCoolChallenge, a fun and experiential way to introduce the new cooling sensation to everyday users.

With Eye Mo Cool joining Eye Mo Red, Eye Mo Moist, and Eye Mo Daily Care, the brand continues its mission of making eye wellness effortless, accessible, and part of every Filipino’s lifestyle.

About Combiphar

Combiphar was established in Indonesia in 1971 as a pharmaceutical company with Company’s purpose ‘Championing a Healthy Tomorrow’ – meaning, a healthy future starts now. Presently, Combiphar produces and markets over 90 high quality and affordable OTC and ethical products, including renowned brands such as OBH Combi, Insto eye drops, Eye Mo (both are leaders in their respective category), and many more.

Headquartered in Jakarta, Indonesia with 1800 employees across Indonesia and presence in a large number of primary and secondary cities.

Currently Combiphar already presence around the world i.e Philippines, Malaysia, Singapore, Cambodia, Myanmar, Brunei Darussalam, Taiwan, Vietnam, China, Fiji Islands, Mexico, and South Korea. We are also presence in UAE, Oman, Maldives, Kenya, Somalia and Niger. In the future, Combiphar will continue to expand in international market.