Purse Maison opens new headquarters in Bonifacio Global City

Luxury resale brand Purse Maison has officially relocated and opened its new headquarters in Bonifacio Global City, marking a major milestone in the company’s steady and organic growth. The move places the brand in a significantly larger space, reinforcing its focus on client trust, experience, and community.

Spanning 280 square meters, the new showroom is a major upgrade from Purse Maison’s previous location. While the brand is widely recognized for its curated selection of authenticated luxury bags, its leadership emphasized that the expansion is about more than retail.

“We’ve always believed that we don’t just sell bags — we sell an experience,” said Jay-Ann Claire Bincal, owner of Purse Maison. “Moving to a bigger space allows us to give clients a more thoughtful, comfortable, and meaningful journey from the moment they walk in.”

A bigger space, the same BGC roots

Although Purse Maison’s first showroom was already located in Bonifacio Global City, the new headquarters—internally referred to as the brand’s “HQ”—reflects how far the business has come. The space was intentionally designed to feel welcoming and homey, rather than intimidating.

The showroom was designed by Architect Dannie and Architect Dianne, who worked to balance elegance and comfort. “We wanted elegance without intimidation,” Bincal said, adding that the design delivered exactly what the team envisioned.

Designed to elevate the client experience

The new headquarters features a larger lounge, a private viewing room, expanded display cabinets that allow bags to be properly showcased, improved lighting, and a wider inventory available for viewing. Clients can also browse Purse Maison’s online catalog in-store through mobile TVs provided by Luxetech, blending digital convenience with a physical shopping experience.

These upgrades support what Purse Maison considers its core strength: client trust. Every item continues to undergo third-party authentication and is backed by a money-back guarantee. The physical headquarters further reinforces confidence by offering clients a real space, real people, and a brand that stands behind every purchase.

Growth built on trust and community

Purse Maison’s growth in recent years has been driven by transparency, consistent content creation, and a strong community built both online and offline. The brand also highlighted that its expansion has been achieved without investors.

“Everything you see today came from hard work, trust, and teamwork,” Bincal shared. “This is growth built from the ground up—powered by our community.”

Bonifacio Global City remains central to Purse Maison’s identity. Its accessibility, safety, and modern environment continue to align with the brand’s values and long-term plans.

Looking ahead

The new headquarters is positioned as a foundation for the brand’s next phase, supporting a larger team, increased inventory, stronger content initiatives, and more collaborations and community-driven events in 2025 and beyond.

As clients step into the new showroom, Purse Maison hopes they feel a sense of belonging. “Every bag has a story, and every client has a journey,” Bincal said. “We’re honored to be part of both.”