Fire and Ice Entertainment formally marked a major expansion on February 5 in Quezon City, signaling its transition from project-based production into a fully integrated, artist-led creative ecosystem. The launch event highlighted the company’s plans to mount concerts, release new music, and develop original films, series, and theatre productions scheduled to debut throughout 2026.
The day-long media launch brought together artists, industry partners, members of the press, and cultural stakeholders, underscoring the company’s broader vision for cross-platform storytelling and live entertainment. Through this expansion, Fire and Ice Entertainment aims to connect music, performance, and screen projects under a unified creative framework.
During the event, the company introduced five distinct yet interconnected brands that will anchor its operations moving forward. Each division serves a specific function while remaining closely linked to the others, allowing projects to move seamlessly across live events, recorded music, theatre, film, series development, and cultural consultancy.
- Fire and Ice LIVE!,
- Fire and Ice Music,
- Fire and Ice Studios,
- Fire and Ice Media, and
- Fire and Ice Consultancy.
Taken together, these divisions form a comprehensive creative platform designed to support artists and productions from concept to execution, reflecting Fire and Ice Entertainment’s most significant scale-up to date as it prepares its slate of offerings for 2026.
More than a company launch, the evening positioned Fire and Ice Entertainment as a long-term creative home for artists—one that prioritizes sustainability, authorship, and collaboration over one-off projects.
“Fire and Ice Entertainment was built on the belief that artists and ideas deserve long-term support, —not just one-off projects.” said Liza Diño, Chief Executive Officer of Fire and Ice Entertainment. “By formally launching these five brands, we are putting structure behind a vision that allows creativity to thrive across live performance, music, screen, theatre, and cultural development while contributing meaningfully to the growth of the Philippine creative industry.”
Fire and Ice LIVE!: Expanding the Live Entertainment Landscape
Fire and Ice LIVE! revealed a robust lineup of major concerts and live productions for the year, underscoring its commitment to premium, artist-driven live experiences.
Confirmed headline events include:
- Being Ice: Live! at the New Frontier – February 27, New Frontier Theater, headlined by Ice Seguerra
- Love, Sessionistas – April 18, Waterfront Cebu Hotel and Casino
- Sittiscape: The City of Bossa – May 17, Newport Performing Arts Theater, featuring Sitti
- Divine Divas: Divine Rules the World – May 31, Newport Performing Arts Theater, starring the Divine Divas
In a significant international push, Fire and Ice LIVE! also confirmed overseas touring plans, with “Being Ice” set to tour Australia and Europe, signalling the company’s growing global ambitions.
Further strengthening its theatrical footprint, Fire and Ice LIVE! in collaboration with Fire and Ice Studios, announced upcoming stage productions:
- Still Alice (September 27 – October 5)
- ’Night, Mother (November 26 – December 5)
Fire and Ice Music: Building Artist-Centric Careers
Fire and Ice Music officially launched its artist roster, reinforcing the company’s commitment to music as both creative expression and career-building platform. The initial artist slate includes Ice Seguerra; Princess Velasco; Divine Divas (Precious Paula Nicole, Viñas DeLuxe, Brigiding); and Louise.
The label also announced a slate of upcoming EP releases:
- Tamang Panahon – Ice Seguerra
- Always You – Louise
- Divine Rules The World – Divine Divas
- Still Here – Princess Velasco
These releases form part of a broader strategy focused on original music, narrative-driven releases, and closer artist involvement in creative direction.
Fire and Ice Media: original stories for screen and sound
Fire and Ice Media outlined its growing pipeline of screen and audio projects, bringing together auteur-driven works by established and emerging filmmakers alongside original projects developed in-house by the Fire and Ice creative team, reinforcing the company’s commitment to long-form storytelling across film, series, documentary, and audio.
Feature Films:
- Aid directed by Brillante Mendoza
- Karaoke News directed by John Paul Su
- Becoming Ice documentary by Tey Clamor
- Funeral Flowers – an original Fire and Ice Media project by Liza Diño and Ice Seguerra
- Island Girl – an original Fire and Ice Media project by Ice Seguerra
Series in Development:
- Never The Bride – an original series created by Liza Diño
- Behind The Line – an original series created by Liza Diño
Key announcements include the return of Talk Sheets with Ice and Liza for its second podcast season.
Fire and Ice Consultancy: creative strategy, cultural development
Completing the ecosystem is Fire and Ice Consultancy, the company’s professional advisory arm focused on cultural, creative, and strategic consulting. Initial initiatives include consultancy support for UNESCO Creative City applications, as well as involvement in the development of QCinema Industry 2026, extending Fire and Ice Entertainment’s impact beyond production into policy and cultural planning.
Fire and Ice Entertainment as a multi-platform creative group
“At the heart of Fire and Ice is the artist. Everything we announced today—concerts, music releases, films, theatre productions—comes from a desire to create work that is honest, intentional, and deeply collaborative,” said Ice Seguerra, Fire and Ice Entertainment’s Chief Creative Officer. “This ecosystem allows artists to tell their stories across different platforms without losing their voice.”
With the official launch of its five brands, Fire and Ice Entertainment positions itself at the intersection of creativity, commerce, and culture, offering an integrated model that supports artists, develops original intellectual property, and contributes to the long-term growth of the Philippine creative industries.
Further project announcements, partnerships, and international developments are expected throughout the year.
CinemaBravo 
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