Casio has announced a new two-year partnership with TOYOTA RACING, the motorsports division of Toyota Motor Corporation, beginning in January 2026. The collaboration aims to strengthen the global presence of Casio’s EDIFICE sports watch brand, which reflects the precision, speed, and advanced technology associated with competitive motorsports.
Built on shared values, the partnership highlights both TOYOTA RACING and EDIFICE’s commitment to innovation, cutting-edge technology developed through elite racing environments, and a passion for performance. As part of the agreement, EDIFICE timepieces will be supplied to the TOYOTA RACING team throughout the FIA World Endurance Championship season, while the CASIO and EDIFICE logos will be prominently featured around the headlights of the team’s racing cars.
TOYOTA RACING, formerly known as TOYOTA GAZOO Racing, competes in the FIA WEC and NASCAR, focusing on engine, powertrain, and advanced automotive technology development. The team’s rebranding to TOYOTA RACING marks a new beginning as it seeks to accelerate its contribution to the future of motorsports while engaging new fans and partners worldwide.
Casio emphasizes that the collaboration aligns with its corporate purpose of bringing “new levels of joy to lives one by one” through innovation and design. Through this partnership, the company hopes to continue delivering the EDIFICE brand experience to fans of both high-performance timepieces and motorsports.
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