Puregold Channel streaming revenue to fund Vincent Co’s Pusong Panalo Program

Puregold Price Club Inc. is channeling entertainment earnings into a long-term education initiative, as company president Vincent Co commits the full streaming revenue of Puregold Channel to support underserved public schools across the Philippines.

The investment will go directly to the Pusong Panalo Program, a personal advocacy spearheaded by Co. Designed to uplift so-called “last mile” schools, the initiative focuses on institutions that struggle with limited resources and infrastructure challenges.

Rather than offering one-time assistance, the program outlines targeted interventions that address both urgent concerns and deeper structural gaps. Among its key support components are:

Installation of solar panels for campuses with little to no reliable electricity
Livelihood packages intended to provide additional income opportunities for teachers
Grocery assistance for students in need
Renovation of classrooms to improve learning spaces
Distribution of essential learning equipment

Through these efforts, the Pusong Panalo Program aims to make a measurable impact on at least 10,000 students in 30 public schools nationwide by 2028.

Vincent Co leads Puregold’s support for grassroots retail, sari-sari store advocacy

The Puregold Channel on YouTube serves as the company’s hub for its “retailtainment” strategy, an integrated content ecosystem spanning free digital series, music collaborations with leading OPM artists, and original Filipino storytelling through the annual Puregold CinePanalo Film Festival. The channel has surpassed 300,000 subscribers, earning YouTube’s Silver Play Button and establishing itself as one of the most robust brand-owned media platforms in Philippine retail.

But the metric that matters most is not just Puregold Channel‘s subscriber growth. Vincent’s success with these retailtainment ventures has allowed him to direct more resources towards one of the company’s strongest advocacies. Every view on the channel translates into revenue, and every peso of that revenue is reinvested in public education. With this model, audience engagement is no longer a vanity metric; it is a funding mechanism. Performance drives purpose, scale enables service.

For Vincent Co, the convergence of business growth and social investment is not a communications narrative but a leadership mandate. Retailtainment, in this context, is not merely a growth lever, but a means to mobilize capital toward outcomes that endure beyond quarterly performance.

Under Vincent Co’s stewardship, Puregold content with a social impact is not treated as a byproduct of success, but as one of its clearest indicators.