CinemaBravo

Digital lending platform Cashola has formally reintroduced itself as Cashify, marking a significant milestone in its growth as it continues to expand responsible and accessible financial solutions for Filipinos.

The company announced that the new brand identity represents its ongoing development as a fintech platform while staying grounded in its long-standing principles of honesty, transparency, and service excellence. Although the company now operates under the name Cashify, it emphasized that there are no changes to its services, team, or day-to-day operations, assuring users of a seamless transition.

“Cashify” came from the concepts of cash, simplify, and magnify, representing the platform’s goal of making borrowing easier while expanding financial opportunities for everyday Filipinos. The company added that the refreshed branding aims to modernize its digital experience without altering the values it was built on.

Cashify operates as the trade name of SunLoan Lending Investors Corporation, a duly registered and licensed lending company with Online Lending Platform (OLP) authority in the Philippines (SEC Registration No. CS201900565, CA No. 2872). As a licensed OLP, the company is regulated by the Securities and Exchange Commission and complies with applicable lending, consumer protection, and data privacy regulations. It also adheres to the requirements of the Credit Information Corporation, the National Privacy Commission, and the Anti-Money Laundering Council.

The company emphasized that the rebranding will not disrupt existing users. Current accounts, ongoing loans, payment schedules, login credentials, and loan records remain unchanged, and users are not required to download a new application or create new accounts.

Cashify continues to offer personal cash loans of up to ₱50,000 with fast approval and flexible installment terms. According to the company, borrowers receive the full approved loan amount with no processing fees and without the need for collateral or a guarantor, subject to disclosed terms and conditions. The service supports various financial needs such as emergency expenses, tuition fees, small business capital, home improvements, and short-term budget gaps.

As part of the rebrand, the company introduced its new tagline, “Mas simple, mas magaan with Cashify,” highlighting its commitment to making the borrowing experience easier and less stressful for Filipino consumers.

With the rebranding now official, Cashify said it aims to further enhance its digital tools, expand access to underserved communities, and uphold the highest standards of regulatory compliance and responsible lending.