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A croffle brand that once drew long lines in Malaysia is now setting its sights on Filipino dessert lovers.

CHUNK & DUNK, a fast-rising dessert concept from Sabah, officially enters the Philippine market, bringing with it its signature premium croffles—known for their buttery layers, crisp texture, and addictive crunch that keeps customers coming back for more. It will open its first store in the Philippines at Eastwood City in Quezon City on April 5, 2026.

Founded in 2024 by Adam Shamil, the brand began as a passion project. What started as an obsession with croffles eventually turned into a full-fledged business, built on months of research and experimentation.

Adam shared that his inspiration came from years of trying desserts across different countries. “What started as like being a fan and having an obsession with croffle turned into a business opportunity,” he said, explaining how he wanted to build something rooted in passion while creating something sustainable for his family. He emphasized that the process was far from easy, noting that it “took sweat and a really, really long time” to achieve the brand’s now-distinct balance of crunchiness, flakiness, and buttery flavor.

From a long line in Malaysia to a Philippine debut

The journey to the Philippines wasn’t part of the original plan.

According to Philippine partner Lester Edward Lim, it all began with a family trip to Kota Kinabalu in May 2025. What was supposed to be a simple visit for his daughter’s archery tournament turned into a discovery that would change their business direction.

He recalled how they stumbled upon a dessert shop with a long queue inside a mall. Despite initial hesitation, curiosity won. “If the line is this long, it must be good,” his child insisted. They managed to get just one croffle—and ended up fighting over it.

That one bite led to four consecutive days of returning to the same store. Eventually, they met Adam, sparking an idea that would later become Chunk & Dunk Philippines.

Their connection didn’t immediately progress. But months later, a viral TikTok video—unexpectedly gaining traction in the Philippines—reignited the conversation.

Adam admitted he initially had doubts about expanding internationally so early. “In the back of my head, I know it was almost impossible at least at that point of time,” he said. Still, seeing the strong Filipino interest pushed him to reconsider.

He reached out again—and this time, things moved quickly.

“I want to make sure he truly understands what the brand is,” Adam explained, emphasizing that the partnership was never just about investment. “It’s really not about that… if it were about the money, we would have a lot of partners.”

Today, Lester stands as Chunk & Dunk’s first international partner, marking a major milestone for the brand.

What to expect from Chunk & Dunk Philippines

For its Philippine launch, the focus is clear: croffles first.

Customers can choose from a wide range of flavors, including:

• Original
• Belgian Chocolate
• Famous Amos
• Pistachio
• Hazelnut
• Matcha
• Biscoff
• Spicy Chicken Floss
• Original Chicken Floss
• Ube Macapuno (a local favorite making its debut)

Lester shared that while croffles will take center stage, more offerings are already in the pipeline. The team is working carefully on sourcing and production to ensure consistent quality between Malaysia and the Philippines.

“We just want to bring the best here in the Philippines. We want the Filipino people to enjoy what we enjoyed,” he said.

Beyond the kiosk concept, the brand is also eyeing its full diner experience—something Lester described as more than just food, but a complete concept inspired by a retro 50s setup. He hinted at an expanded menu that could include burgers, pasta, fries, and even chicken offerings in the future.

A dessert brand Filipinos might not get enough of

At its core, Chunk & Dunk’s appeal lies in both product and philosophy. Adam’s commitment to continuous improvement has shaped the brand’s identity—never settling, always refining.

As Lester put it, the mindset behind the brand reflects its tagline: it’s never enough—because customers can’t get enough, and the team won’t stop pushing to deliver better.

Now officially entering the Philippine market, Chunk & Dunk is betting that what started as a viral curiosity—and one unforgettable croffle—can turn into the country’s next dessert obsession.