Lyca Gairanod signs with VIVA Artists Agency

Lyca Gairanod is now part of VIVA’s roster of talents as she signed with VIVA Artists Agency.

She looks forward to working alongside other VIVA Artists, including her dearest coach from The Voice Kids Philippines, Sarah Geronimo, who convinced her to join the talent agency.

The 16-year old singer shared how close she is with her grandmother from her mother’s side. Since she was raised by her Lola, she’s been with her throughout her young career.

CinemaBravo asked her about the greatest lesson her Lola has given her. “She always tells me to persevere in order to achieve whatever I want in life. If I want it, I have to work hard for it. Reaching for a dream is never easy unless you are determined to do it. I always become emotional whenever I talk about her. It’s music to my ears when I hear that she is proud of me.“

A teary-eyed Lyca noted that perseverance has always been the key to success.

True enough, the grand champion of the first season of The Voice Kids Philippines has gone a long way already at such a young age. Now under VIVA, she expects herself to push the boundaries of her capabilities as an artist, not only as a singer but also as an actress. CinemaBravo asked her about any other path she would want to take in life.

“I want to act, I want to dance, I want to showcase my talents on avenues I might not be familiar with. If I were not in showbiz now, I would just keep on studying hard so I could fend for my family.”

Watch out for Lyca’s upcoming projects as she begins a new chapter in her life under VIVA Artists Agency.

Julia Barretto signs 5-year contract with Viva Artists Agency

Viva Artists Agency warmly welcomes Ms. Julia Barretto to the Viva family.
This much celebrated young artist is set to make even more exciting and different projects under her new management.

Julia started at the very young age of nine when she appeared in Gulong ng Palad as the young Isabelle and has gone on with such major hits like Kokey, and wonderful performances in Wansapanataym and Maalaala Mo Kaya.

With her showbiz roots, she really took the TV world by storm in 2014, playing the lead in Mirabella. From then on, Julia has been unstoppable. From top ratings on TV, she moved on to blockbuster hits at the cinema. Her films : Vince, Kath and James, Love You to The Stars and Back, For the Hopeless Romantic and Unexpectedly Yours were box office hits that further increased her fan base and popularity.

Julia remains a role model for her generation and has garnered multiple awards including Famas and PMPC Star Awards Best Supporting Actress, Best Actress Luna Awards, Famas Best Actress Award in 2018 among many, many others.

Fashion forward, brave and real, Julia constantly sets the trend with her social media accounts.
Her Instagram account has over 9.6 million followers and she is the endorser of multiple multinational and local brands.

While her life has had a few bumps over the years, Julia has emerged as a stronger, more mature and empowered young lady.

With her move to Viva, Julia will surely shine even brighter as one of the Philippines premier leading ladies.

Welcome to the Viva Family, Julia!

McCoy De Leon leaves Star Magic to join Viva

It is a year of new beginnings for McCoy de Leon, as he joins Viva Artists Agency!

McCoy introduced himself to the public as Iñigo Cabanatan in the hit morning TV show, Be Careful With My Heart back in 2012. After a series of appearances in local TV shows such as Nasaan Ka Nang Kailangan Kita (2015) and It’s Showtime, McCoy became a member of the boy group #Hashtags in 2015. In 2016, #Hashtags won the Dance Album of the Year in the 8th PMPC Star Awards for Music. McCoy was also nominated for the Push Tweet and Gram Newcomer award by Push Awards in 2016. He also won the Favorite Breakthrough Loveteam recognition during the 2016 Star Cinema Awards. In 2016, McCoy was a celebrity housemate in Pinoy Big Brother Lucky Season 7 where he was named 6th Big Placer along with his fellow #Hashtags member, Nikko Natividad. More recognitions came in 2017 when de Leon won PEP’sters Choice Awards’ Male Breakout Star of the Year. De Leon also won two awards during the 2017 Box Office Entertainment Awards, bagging the Most Promising Loveteam recognition with Elise Joson for their work in FPJ’s Ang Probinsyano as well as the Most Popular Recording/Performing Group honors with #Hashtags.

After appearing in several Maalala Mo Kaya and Wansapanataym episodes, McCoy became a recurring cast member in the hit TV series FPJ’s Ang Probinsyano . McCoy also won the Most Promising Loveteam of Movies & TV recognition with Elise Joson during the 49th Guillermo Mendoza Memorial Scholarship Foundation Box Office Entertainment Awards for their roles in the TV show, The Good Son. The 25-year-old actor also appears regularly in noontime shows such as ASAP and It’s Showtime.

Aside from being a mainstay star in TV shows, the #Hashtags member also appeared in several independent and mainstream movies, including Instalado (2017) where he won Best New Movie Actor of the Year in the 34th PMPC Star Awards for Movies, Ang Panday (2017), Sin Island (2018), Sakaling Maging Tayo (2019) and G! (2019) where he was nominated for Best Actor in the 3rd Pista ng Pelikulang Pilipino Awarding ceremony. He last appeared in the 2020 hit zombie film Block Z alongside Julia Barretto and Joshua Garcia.

Just recently, McCoy announced that he will be returning to school to finish his degree while also focusing on his work as an actor under his new family, Viva Artists Agency.

With all these changes and opportunities, it looks like it will be an exciting 2020 for McCoy de Leon!

Welcome to the Viva Family, McCoy!

Jericho Rosales’ son, Santino, signs with Viva Artists Agency

Santino Rosales has the looks, the height, and the appeal that will make everyone swoon over him. He has been featured in many online articles and magazine features and he is now part of the Viva Artists Agency family.

Santino Rosales is a professional runway, television and magazine model, football player, businessman, and now a promising addition to the Viva Artists Agency in his own right.

At the age of 17 years old, Santino made his debut in the modelling industry through the fashion show of Avel Bacudio. After which Santino became a fashion favorite having been able to work directly with famous fashion directors such as Robby Carmona, Jackie Aquino and more.

Santino is a member of the Professional Models Association of the Philippines or PMAP and has also appeared on the runway for top designers like Randy Ortiz, Rajo Laurel, Joey Samson among many others.

He was also spotted at the 7th Philippines Fashion Ball along with the other fashion world luminaries. Santino’s mother is former model Kai Palomares and he is definitely following her runway footsteps.

Santino is also a social media influencer with over 104K followers on Instagram. He was featured in Candy magazine’s “Meet the Guys You Should Be Crushing on This Year” and has appeared on the cover of Garage magazine.

Aside from his modelling career, Santino loves sports. He currently plays football for La Salle Mens Football and previosuly played for Kaya FC and Pilipinas Dragons respectively. He also loves surfing, and tries to get away to the beach every time he can.

Just a few months ago and in the midst of the pandemic, Santino joined his mom to open their business, the restaurant, KAISANT Skews & Brews in Parañaque. All these at the age of 19.

Santino is currently pursuing Interdisciplinary Business Studies at the De La Salle University. And while for a young man of his age, he may seem to have achieved a lot, he is taking on a new challenge. The 6-footer wants to go into hosting and to expand his modelling career to product endorsements and being a brand ambassador.

Welcome Santino to the Viva Artists Agency. And yes, he is the son of Jericho Rosales and Kai Palomares. Born to parents who have achieved a good status in their own rights, Santino is now ready to make a name of his own.

Diego Loyzaga makes showbiz comeback via Viva Artists Agency

Viva Artists Agency proudly announces that Diego Loyzaga is back!

It has been a while since this multi-talented artist took a hiatus from showbiz and many are wondering when he will make a comeback. Well, the good news is, he is definitely back.

After taking some time off to take care of his mental health and refocusing on his
priorities, Diego Loyzaga is back in show business and ready to show off his acting prowess and grow as a multi-talented artist.

The son of actress Teresa Loyzaga and action star Cesar Montano, Diego is often
dubbed as the “male version” of Maricel Soriano because of his outstanding acting performance in the small screen. Diego kick-started his showbiz career in 2011 under Star Magic when he appeared in the top-rated series Mara Clara as Derrick Gonzales. This was followed by his appearance in the series Growing Up where he starred with Kathryn Bernardo, Daniel Padilla and Julia Montes. Due to the success of Growing Up, Diego, along with his co-stars appeared, as endorsers of Bench in their “Happy in Bench” campaign. In the same year, he was nominated for the Amazing Male Newcomer at the Yahoo! Awards Philippines.

Loyzaga took a break from showbiz in 2012 to finish his high school education but this
hiatus did not last long as he came back in 2013 appearing in shows such as Maalaala Mo Kaya (MMK) and Wansapanataym. In 2015, he appeared in TV5’s Wattpad series entitled, “Mr. Popular Meets Nobody.” He also became one of MYX’s new video jocks (VJ) of 2015. Diego then joined the cast of the TV series “Forevermore”, a top-rated series starring Enrique Gil and Liza Soberano. Aside from his TV appearances, Diego is also known as a member of the male group, Kapamilya Cuties.

2018 was a tough year for Diego and he decided to take a break from show business.
He last appeared in the TV show Los Bastardos where he played the character of Joaquin Cardinal. Before Los Bastardos, he appeared in the horror thriller film Bloody Crayons (2018) as well as the comedy movie Petmalu (2018). He also made a brief cameo in Liza Soberano and Enrique Gil’s My Ex and Whys (2017).

All that is in the past now as Diego is back with a strong dedication and commitment to
his chosen craft. The 25-year-old actor just signed up with Viva Artists Agency, and many
exciting projects are in the works.

To all the Diegsters out there, let’s welcome Diego back!

VIVA not harassing Nadine Lustre — statement

31 January 2020
Statement to the Press:


This is to address the press statements of Atty. Lorna Kapunan involving Nadine Lustre and her Exclusive Agency and Management Agreement with VIVA Artists Agency, Inc. (“VIVA”).

At the outset, we share Atty. Kapunan’s position that the court of law is the proper forum to discuss the validity of Nadine’s Agreement with VIVA, not through innuendos and press statements. Nevertheless, we deem it necessary to clarify the statements of Atty. Kapunan, which aim to discredit and malign the reputation and good will of VIVA.

This is not a David versus Goliath scenario as portrayed by Atty. Kapunan. Neither is this a situation where artists are taken advantage of by a talent management company. Rather, this matter is about respect – respect for the law, respect for contractual commitments, and good faith in professional relationships.

The Agreement that Nadine entered into with VIVA is valid and subsisting. Under this Agreement, VIVA acts as the sole and exclusive agent and manager of Nadine to develop, advance, and promote her as a performing artist. At the time Nadine executed her first Agreement with VIVA in 2009, she was assisted by her parents. Thereafter, Nadine executed subsequent contracts with VIVA to extend their Exclusive Agency and Management Agreement until June 2029. All the elements of a valid contract are present in Nadine’s Agreement, namely: consent of the parties; object certain, which is the subject matter of the contract; and cause of the obligation which is established.

Atty. Kapunan claims that Nadine’s Agreement with VIVA is a simple contract of agency that may be revoked by Nadine at any time. This is false.

The Agreement between Nadine and VIVA created reciprocal obligations between the parties. VIVA, as Nadine’s exclusive agent and manager was obligated to develop, nurture, and promote Nadine’s career as a performing artist. This required VIVA to invest their time, resources, and good will to hone Nadine’s talent and build her reputation. This included investing in workshops, training her talents, pairing her with an equally popular actor in a love team, producing movies and preparing her for roles that will showcase her skills as an actress, among others. As a result of VIVA’s efforts, Nadine is one of the most sought-after actresses in her generation.

On the other hand, Nadine as VIVA’s exclusive talent is obligated to abide by the terms of her Agreement. This requires Nadine to appear in tapings, shows, and events; to

perform roles in movies which she agreed to do; to coordinate with VIVA on projects and endorsements that would advance her career; among others.

Thus, the Agreement between Nadine and VIVA is for the mutual benefit of both parties. Nadine benefitted as VIVA built and established her career in showbusiness appearing in countless shows, events, and movies, while VIVA received compensation to recover their investments in Nadine and earn a profit. The Supreme Court, in the recent case of International Exchange Bank v. Spouses Briones said that “when an agency is established for both the principal and the agent [meaning it is for their mutual benefit], an agency coupled with an interest is created and the principal cannot revoke the agency at will” (G.R. No. 205657, March 29, 2017). Accordingly, Atty. Kapunan’s theory that Nadine’s contract is a simple agency is mistaken.

The applicable Civil Code provision is Article 1927 which states that an agency cannot be revoked by the principal if a bilateral contract depends upon it. Nadine cannot simply turn her back on her contractual commitments after she received benefits as a VIVA talent.

In performing their functions, VIVA acted in good faith and with Nadine’s welfare and best interest in mind. Thus, Atty. Kapunan’s claim that Nadine’s Agreement with VIVA is unconscionable and oppressive is unfounded. On the contrary, as discussed above, Nadine’s Agreement with VIVA is mutually beneficial. Similar to other VIVA artists and talents, Nadine built and established her career through VIVA. To be fair to VIVA, the termination of Nadine’s Agreement should be mutually agreed upon. Otherwise, they should go to court to litigate this matter.

We likewise take exception to Atty. Kapunan’s claim that VIVA has taken advantage of young artists for the longest time. This accusation is malicious and unjustified.

VIVA established its business on trust and fairness. The talents developed by VIVA that turned into stars in the industry are countless. VIVA’s roster of artists, past and present, is a testament to its reputation in the industry and it will not allow its goodwill to be tarnished by conjectures and motherhood statements not supported by facts.

We likewise clarify Atty. Kapunan’s statement that we, as VIVA’s counsel, did not respond to her letters regarding Nadine. Atty. Kapunan alleges that we “waited in ambush to malign Nadine and harass third parties”. These statements are false and misleading.

The truth is that we responded to Atty. Kapunan’s letter. We have the letter bearing the stamp of Atty. Kapunan’s law office showing that they received it on 21 October 2019. In fact, Atty. Kapunan replied to our letter on 04 November 2019, thus belying her claim that we ignored her communications.

Furthermore, it must be noted that after Atty. Kapunan’s letters to VIVA, Nadine signed several contracts with VIVA inconsistent with Atty. Kapunan’s claim that Nadine has revoked her Agreement. Nadine performed these contracts and this shows her intention to honor her obligations under her Agreement with VIVA. However, it appears that Nadine is being induced to violate her contractual commitments – an act definitive of tortious interference, which Atty. Kapunan falsely accuses VIVA of committing.

We must likewise clarify a certain claim that third parties are not affected by the Agreement between Nadine and VIVA as the same is supposedly a personal contract or an “in personam contract”. This is inaccurate.

Under the law, third parties directly dealing with Nadine may be found liable for tortious interference. The fact that these third parties are not privy to Nadine and VIVA’s Agreement does not preclude a cause of action against them. If these third parties directly transact with Nadine knowing that she is an exclusive talent of VIVA, they are dealing in bad faith and that is an actionable wrong. Furthermore, if a third party enters into a contract directly with Nadine, notwithstanding the subsistence and validity of her Agreement, this contract is deemed null and void under the law.

At bottom, VIVA is not harassing or maligning Nadine as claimed by her lawyer. Neither is VIVA interfering with third parties in directly dealing with Nadine. Rather, VIVA is merely seeking to enforce its rights under the law and under the Agreement that Nadine knowingly entered into and benefited from.