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GMA Music launches its fresh and hip sublabel called GMA Playlist — intended for the new generation of listeners. Through this new milestone of the multimedia company, young and talented Kapuso artists are given their own spotlights to showcase their musicality through their songs, not only with the local spotlight on them but also with attention to the international scene.

As a collaborative venue for artists, GMA Playlist presents a diverse roster of young and fresh talents from the Kapuso Network. Joining GMA Playlist are the following artists: Mikee Quintos, Arra San Agustin, Anthony Rosaldo, Crystal Paras, Denise Barbacena, Faith Da Silva, Jeniffer Maravilla, Kaloy Tingcungco, Kim De Leon, Lexi Gonzales, Shayne Sava, Mark Herras, and Seb Pajarillo.

The contract signing ceremony was attended by GMA bosses and executives: GMA Network Chairman and CEO Atty. Felipe L. Gozon, President and COO for GMA Network and President and CEO for GMA Music Gilberto R. Duavit Jr., Executive Vice President and CFO for GMA Network and Executive Vice President and COO for GMA Music Felipe S. Yalong, Senior Vice President for Corporate Strategic Planning and Business Development, Chief Risk Officer, Head for Program Support and President and COO for GMA Ventures, Inc. Regie C. Bautista, First Vice President for GMA Post Production Paul Hendrik P. Ticzon, Assistant Vice President for GMA Post Production Operations Division and Concurrent Head for Digital Cinematography and Standards Section Vincent C. Gealogo, and Senior Manager for Music Production Section Racquel S. Gacho.

Atty. Gozon congratulated the team for the launch of GMA Playlist: “Congratulations to GMA Playlist on your much-awaited launch. May you create more beautiful tunes that showcase the musical talents of our current and future Kapuso stars. And may you find success in becoming one of the most influential music labels in OPM.”

Mr. Duavit is confident that this will pave the way for the birth of more quality music in the country. “With the launch of GMA Playlist, we look forward to producing more fresh and stream-worthy music that will attract young listeners, not just locally but internationally. With our unparalleled reach across our platforms, we hope to deliver music that resonates with Filipinos, both here and abroad.”

Mr. Yalong also expressed his excitement in this new venture, “We are proud to launch GMA Playlist, a new sub-label of GMA Music. And we are equally proud of all our Kapuso artists who have been signed under this new label, as it will give them the opportunity to showcase their musical side. These are homegrown artists who are a joy to listen to, and their songs should be part of everyone’s playlists.”

On the other hand, Bautista is eager to showcase the many talents of Kapuso artists through the sublabel, “With the launch of GMA Playlist, we are ushering in a new voice and a new sound for a new generation of Filipino music lovers. We are on the lookout for up-and-coming singers, musicians, and songwriters to help propel original Filipino music forward.”

Ticzon shares what the Kapuso fans can expect from GMA Playlist, “Diversity. Variety. We don’t want to condition or limit our listeners to certain types and styles of music. The goal is to offer fresh and young talents that will deliver a surprising and refreshing treat to the listeners with their vocal talents when they take on these original songs. We want to give our listeners an alternative to their usual playlists. We put great value and place high importance on the collaborative nature of working with our artists because we believe that creating something great is achieved together, with one goal in mind. And that is to produce new, beautiful, fresh, and original music. With teamwork, the dream works.”

Gealogo believes in the value of collaboration when it comes to making fresh sounds for the new generation, “We put high importance in our collaborative work with our artists because we believe that creating something great is achieved by working closely together, with one goal in mind and that is to produce new, beautiful, fresh and original music.”

Meanwhile, Gacho said GMA Playlist aims to contribute quality songs to the industry, “The GMA Playlist sub-label was born out of our passion to contribute to the OPM industry. It is also a venue for us to release original songs and have them performed by our untapped singers of the network. We also give our listeners an alternative to their usual playlists.”

For more stories about the Kapuso Network, visit www.GMAnetwork.com.