In celebration of its 6th decade in the industry, Guitar Apparel welcomes its latest clothing ambassador, Kapuso actress and cosplay icon Myrtle Sarrosa. This is also in line with their team “What Icons Wear.” The contract signing and media conference was held at their sister company, the coffee shop Beanleaf Coffee & Tea.
Expectations will be more of Myrtle’s Iconic Cosplay looks in collaboration with Guitar Apparel as she will be the brand’s new face this year.
Sarrosa shared that she is happy to be part of the brand that has been in the market since 1960. “They are so welcoming po and I’m excited to collaborate with them and share my creativity as well for a line that might be co-branded as Myrtle Collection.”
Guitar Underwear is known and labelled as a premium brand of underwear since its launch in the 60s. While the market is continuously evolving, the brand evolved as well, expanding its product line from basic underwear to innerwear and sleepwear, to basic polo shirts, school uniforms and to denim/casual jeans.
Myrtle will be joining the brand as COSPLAY ICON together with other Iconic personalities Gloc-9 (Rap Icon), Rachel Anne Daquis (Volleyball Icon) and Mark Mugen Striegl (MMA Icon), in their campaign “WHAT ICONS WEAR”.
From underwear to casual wears and school uniforms, Guitar is now ready to take on the world of overall clothing apparels while maintaining the best quality products and best business practices, in comfort, affordability and quality.
Guitar apparel is available in leading department stores nationwide. For updates about their latest and sale collection, follow Guitar on Fb and Instagram at @guitarapparel1960 and their website at www.guitar1960.com
About Guitar Apparel
Established in 1960 by the late Mr. Choa Bengtong, Guitar Apparel has been a tradition that is passed on the new generation who incorporates the strict adherence to quality while injecting vibrant and innovative ideas to their product lines. What began as a small business venture became one of the most enduring products still preferred even by second and third generation whose father wore this brand of shirts.
The company’s classic t-shirt is still the favorite casuals and is considered as a must wear for all generations popularized by Hollywood legends during the 1950’s. It transcended its status from a mere undergarment to a necessity like denim jeans which is being paired with almost anything.
Guitar has been known and labelled as a premium brand of underwear since its launch in the 60’s. While the market is continuously evolving, the brand evolved as well, expanding its product line from basic underwear to innerwear and sleepwear, to socks, to polo shirts, school uniforms and denim/casual jeans. Guitar’s vision to become a domestic leader in Philippine textile industry has materialized through the realization of its new series of products.
#MyrtleSarrosa #GuitarApparel #WhatIconsWear