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Is Puregold hinting at a major collaboration among the Philippines’ top music artists this year?

Speculation is rife on social media regarding a potential partnership between Puregold and the hottest names in the local music scene. The buzz ignited after Puregold posted two intriguing teasers on social media on April 12, suggesting an upcoming announcement involving prominent Pinoy pop artists.

The first teaser, posted in the morning, featured flashing letters on screen: SL, SB, FG, and BN, eventually settling on the letters GRFSB, also included in the video’s title, #Puregold_GRFSB. This initial video clearly indicated that something significant was on the horizon.

Later that day, another post, also labeled #Puregold_GRFSB, offered further hints. The video provided glimpses of silhouetted figures, including three groups and a solo artist, promising more revelations in May 2024.

Puregold didn’t keep fans waiting long. On April 17, they released a snippet of a song by the band SunKissed Lola, known for their hit “Pasilyo” with over 204 million Spotify streams. This announcement marks SunKissed Lola as the first band to join Puregold’s music venture.

Fans eagerly anticipate new original music from SunKissed Lola, teased in the snippet. With lyrics like “Burahin ang anumang duda sa sarili mo” (Erase any doubts in yourself), the song promises to be an uplifting anthem about self-confidence. This teaser reflects Puregold’s trademark “panalo” vibe in its marketing campaigns.

It appears Puregold has ambitious plans for this music collaboration. Music enthusiasts nationwide eagerly await further announcements and confirmations regarding the next artists to join forces with the retailer.