CinemaBravo

DITO Telecommunity, the country’s fastest-growing telecom provider, launches “DITO SA PUSO KO,” a campaign celebrating the love and loyalty of its subscribers, featuring popular real-life couple Dingdong Dantes and Marian Rivera. This campaign marks a significant milestone as DITO is recognized as the #1 Mobile Network in the Philippines by Ookla, the global leader in network intelligence.

The release of an emotional online video featuring a special rendition of the iconic Filipino song “Dito Sa Puso Ko” encapsulates the significance of DITO’s latest achievement as the Rated #1 Mobile Network in the Philippines, recognized by Ookla.

This campaign underscores DITO’s unwavering dedication to enriching Filipino lives with reliable connectivity and innovative solutions, reflecting its growing fan base and increasing subscriptions to its quality services.

“Our newest campaign isn’t just about showcasing our products and services; it’s about celebrating the mutual love we share with our millions of DITOzens. Their enthusiastic support, evident in the Ookla Rated #1 Mobile Network award, truly warms our hearts. We’re grateful to be number one in their hearts and minds,” expressed Evelyn Jimenez, DITO Chief Revenue Officer-Consumer.

Renowned for their charm on and off-screen, Dingdong Dantes and Marian Rivera join as the power couple behind this new chapter in DITO’s journey.

“Launching this campaign with Dingdong and Marian, the newest members of the DITO family, is pivotal in encouraging more Filipinos to experience our next-generation technology. They’re not just icons in the entertainment industry but catalysts for positive change and growth nationwide. Being the digital stars of DITO signifies a sweeping movement across the country—a shared vision of empowering and connecting more Filipinos nationwide,” emphasized Jasper Evangelista, DITO Brand and Marketing Director.

In the recently released online video of “DITO SA PUSO KO,” Dingdong and Marian initially appear as the only ones with hearts. Eventually, hearts spread all over, symbolizing DITO’s journey, powered by high-speed connectivity and value-for-money products, alongside unwavering support from DITOzens, leading to nationwide adoration.

“At the outset, breaking into the market was daunting, especially amidst a long-standing duopoly. We fought to establish our place and values as a telco brand. With a customer-centric approach and a passion to make a difference, DITO thrived. From thousands of subscribers to millions of DITOzens who love and trust our brand, we’re truly grateful,” added Jimenez.

Embracing this milestone alongside Dingdong and Marian signifies not just success but a commitment to further elevate DITO’s standards.

“As we celebrate this achievement with gratitude, we acknowledge it’s just the beginning of our journey. Moving forward, we’re committed to providing consistent customer satisfaction, value-driven products, and inclusive next-generation technology for all Filipinos,” concluded Jimenez.