As Puregold’s much-anticipated campaign approaches, excitement builds among the country’s top artists preparing to showcase the brand’s iconic green and gold colors. Adding to the lineup is Filipino hip-hop icon Flow G, who recently teased the collaboration with an Instagram post from the studio featuring a conspicuous Puregold bag. See the IG post below.
Flow G joins a stellar cast of musical talents including alternative pop band SunKissed Lola and girl group BINI, underscoring Puregold’s commitment to promoting diverse Filipino musicians.
RELATED: From tropical island to store aisle: BINI partners with Puregold
Archie dela Cruz, known as Flow G, is renowned for revolutionizing Pinoy hip-hop and OPM. Understanding the influence and responsibility that accompanies his status, Flow G is eager to partner with Puregold in fostering greater appreciation for Filipino music and sharing narratives that resonate with audiences.
Flow G’s journey from rising star to success has been marked by challenges, including detractors and navigating the complexities of the music industry. Undeterred, he has persevered with hits like “RAPSTAR” and “High Score,” and now aims to inspire others through his collaboration with Puregold, sharing his story of passion and determination.
Stay tuned for the exciting musical journey ahead as fans of Flow G, BINI, SunKissed Lola, and OPM eagerly anticipate the sonic adventure brought to them by Puregold and its collaborators.
RELATED: Puregold teases exciting collabs with SunKissed Lola, other top PH music acts
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