CinemaBravo

In a thrilling combination of music, theater, and technology, LG Philippines has enthusiastically sponsored the eagerly awaited musical, “Buruguduystunstugudunstuy: Ang Parokya Ni Edgar Musical.” Through its global “Life’s Good” campaign, LG strives to spread optimism and showcase its lively, youthful brand identity to audiences worldwide. This campaign, which has already been launched in prominent cities including Seoul, London, New York, Vietnam, and Dubai, consistently inspires with its message of maintaining a positive perspective on life.

Life’s Good Slogan in the theater entryway

In addition to integrating LG’s advanced technology into the storyline through product placements—such as air conditioners and vacuums used by the cast—the “Life’s Good” slogan is creatively incorporated into the musical’s script and backdrop. This strategic placement not only enhances the visual experience but also reinforces the show’s uplifting message.

The cast and creative team of “Buruguduystunstugudunstuy” collectively share how the partnership with LG and the integration of the “Life’s Good” campaign have enriched their theatrical experience. Kyle Napuli (Aiza) reflects on the synergy between LG’s contributions and the musical’s message: “LG shared with us their lovely products to use for the show. Plus the saying ‘Life’s Good’ perfectly encapsulates the message of Buruguduystunstugudunstuy.” Pepe Herrera (Mr. Suave) appreciates the impact of LG’s support: “Sponsors like LG are a big help to any show. They bring more than just resources—they bring excitement and fun, which amplifies everything we do on stage. It’s truly more fun and vibrant with their support!”

LG XBOOM and LG CordZero^TM were used as props during the scenes in the play

Tex Ordoñez-De Leon (Norma) remarks on the aesthetic enhancement LG appliances bring to the set: “LG appliances have a way of making everything look better—they made Norma’s surroundings look incredibly rich! It’s a bit of fun seeing how these high-tech gadgets transform our set into something out of a luxury magazine,” while Natasha Cabrera (Girlie) notes the positive influence on her character: “LG makes Norma’s life good.” Nicco Manalo (Mang Jose) highlights how LG products facilitate daily life within the narrative: “The LG products that we use in the show really gives you a clear idea of the world the character of Norma lives in.”

LG Dual Inverter Compressor Aircon was also used as props in some scenes

Playwright Rody Vera points out how LG’s slogan aligns with the show’s themes: “LG’s motto keeps everything we see in this world in perspective. We have a sense of humor, we have a sense of hope, and we have a sense of what’s real and what’s fantasy. But what binds all these ideas is our faith that Life is (ultimately, despite the challenges, beyond our sorrows) Good.” Noel Comia (Tikmol) shares how LG enhances the production, “LG’s contribution has really enhanced our production. The visual and entertainment quality is boosted significantly, making the whole show experience more vivid and engaging for the audience. It’s like they bring the ‘Life’s Good’ vibe right into every scene.”

Life’s Good slogan can also be seen in the LED backdrop all throughout the play 

More features of the Life’s Good slogan 

Director Dexter Santos and actress Marynor Madamesila (Jen) further reflect on the thematic and aesthetic contributions of LG. Santos says, “Because the message Life’s Good is the ultimate quest for any person. To get to a place where they can embrace and accept all their flaws and claim life is indeed good.” Madamesila adds, “LG captures what Buruguduystunstugudunstuy aims to convey; that no matter how crazy or difficult the world may be, if we change our perspective and get the support that we need, ‘life’s good.’”

More features of the Life’s Good slogan

LG Philippines Managing Director Mr. Nakhyun Seong was all smiles after the show. “The partnership between LG and the musical is a testament to the power of innovative branding intertwined with artistic expression, ensuring that the message of optimism not only reaches but also resonates with a global audience, encouraging them to believe that no matter the circumstances, Life’s Good.”

The LG Objet Collection, featuring beautiful top of the line TVs, refrigerators, WashTower units, microwaves, air purifiers, AeroTower, and Styler, is prominently displayed in the theater’s foyer and exit lobby, perfectly aligning with the musical’s dynamic and engaging atmosphere.

LG Objet Collection, LG OLED TV in the theater entryway

Since April 26, “Buruguduystunstugudunstuy: Ang Parokya Ni Edgar Musical” has been running every Friday and on weekends at the Newport Performing Arts Theater, Newport World Resorts. Tickets are available at Newport World Resorts or through Ticketworld.

Life is about more than just having the latest technology; it’s about the experiences that technology facilitates, which impact our lives. LG Electronics Philippines provides consumer electronics through top-of-the-line home entertainment appliances, preparing Filipinos for their greatest moments. LG is committed to delivering “Innovation for a Better Life” across the nation—from Luzon to Visayas to Mindanao.