CinemaBravo

Have you watched that digital ad with “itim na pusa”? Forest Lake, a premier memorial park developer in the Philippines, recently garnered significant online attention with a humorous digital advertisement featuring a black cat. The video depicts two men encountering the cat while crossing a street, labeling it as bad luck in reference to an age-old superstition. However, the encounter takes an unexpected turn, delivering a poignant reminder about the unpredictability of life and the importance of being prepared for unforeseen events.

This video is a component of Forest Lake’s ongoing campaign aimed at transforming public perception of death and memorial care. By infusing humor into its messaging, the company addresses common stigmas, one episode at a time. Watch the video uploaded by CinemaBravo below.

Forest Lake National Sales and Marketing Head, Carlos Miguel Locsin, upholds this, saying, “The use of levity in our latest video is primed to help ease people’s reluctance to prepare for the end of life. We hope that this fresh perspective will spur families to ensure peace of mind for themselves and their loved ones by investing in Forest Lake Memorial Parks’ memorial products.

Forest Lake’s video series, which was launched in January this year, continues to break down the taboos surrounding life and death. For instance, the first video, released on January 1, humorously ‘debunked’ the belief that jumping at midnight can make one grow taller. 

“At Forest Lake, we consistently deliver innovative messaging for a timeless topic,” says Forest Lake Digital Marketing Manager, Christian P. Arines. “Our digital videos aim to create unpredictable moments with unforgettable lessons. We see these as a modern means of shaping Filipinos’ outlook on the deathcare industry.”

Forest Lake offers accessible and affordable memorial parks managed by professional teams that provide value, innovation, and personalized service. To ensure a holistic approach to total memorial care, the company has a comprehensive range of services available across its 37 parks nationwide—from various lot sizes to interment, mortuary, and chapel services.

About Forest Lake

For over 27 years, Forest Lake has established itself as a leader in providing thoughtfully designed, family-friendly memorial parks throughout Luzon, Visayas, and Mindanao. These parks are more than places of remembrance; they are vibrant spaces where families gather, connect, and celebrate their loved ones’ memories.

As the foremost memorial park developer in the Philippines, with over 37 parks nationwide, Forest Lake is committed to expanding its offerings to include total memorial care services such as chapels, columbariums, and cremation. This expansion underscores the company’s dedication to meeting the evolving needs of Filipino families.

Guided by its mission to create “A Better Place,” Forest Lake upholds values of innovation, creativity, teamwork, personalized service, value creation, and professionalism. The company integrates cutting-edge technology to enhance service delivery and foster a seamless, personalized experience for every client. Forest Lake’s collaborative approach ensures that each park is a testament to thoughtful design and professional excellence, offering significant value to both clients and investors through low-risk, high-yield opportunities.

Forest Lake Memorial Parks is headquartered on the third floor of Alexcy One Building, 51 President’s Avenue, 1718, Parañaque City. For more information, email info@forestlakeparks.com or visit forestlakeparks.com. Follow Forest Lake on Facebook @ForestLakeMemorialParks and Instagram @forestlakememorialparks.

Join Forest Lake in its vision to provide spaces where the memories of loved ones are celebrated and immortalized, and where families can create new, lasting memories together.