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Musicians from nine countries put a fresh spin on the Black Eyed Peas’ classic hit “Boom Boom Pow” in an exciting global music celebration.

LG Electronics (LG) has launched a new campaign that highlights the incredible sound quality and bold style of its LG XBOOM speakers. At the center of this campaign is the Boom Boom Pow Festa, a global festival celebrating the Black Eyed Peas’ 2009 smash hit Boom Boom Pow. The song dominated the U.S. Billboard Hot 100 for 12 weeks and remains a go-to track for party enthusiasts worldwide.

This vibrant festival saw street performers from nine countries reimagine the iconic anthem, using LG XBOOM speakers to deliver dynamic, high-energy performances. Among the featured acts were rising stars from the global music scene, including Brazil’s Delacruz, who lit up the famous Escadaria Selarón in Rio de Janeiro, and Filipino pop-rock band The Juans. (Watch the video below.)

Through the powerful sound of LG XBOOM, the festival offered a fresh twist on a legendary song, bringing music fans across the globe together to celebrate.

Powered by LG XBOOM party speakers, these exciting performances streamed live on the LG Global YouTube channel as part of a two-hour virtual concert. Videos of the individual performances and behind-the-scenes films that showcased the artists’ creative exploration of LG XBOOM’s dynamic power and energetic audio quality was also available on the same channel.

LG’s XBOOM engaging campaign expanded to TikTok with the fun-filled “Boom Boom Pow” dance challenge. Participants can join popular creators to show off their best moves and are encouraged to bring the same explosive energy that XBOOM-brand speakers are known for.

Different LG XBOOM speakers were featured throughout the campaign, each model offering a range of unique benefits along with the brand’s signature power and atmosphere-enhancing features. The LG XBOOM XL9T is a robust tower speaker that amps up the fun with dual 8-inch woofers. Its Pixel LED Lighting feature displays colorful patterns, visual EQ effects, characters or customized text and graphics on the speaker’s LED panel, while Multi Color Ring Lighting creates synchronized lightshows with rotating and flashing effects. Customizable Lighting allows for personalized colors, patterns, animations and messages through the XBOOM app.

The new track-type woofers of XG7Q and XG5Q, produce stunningly loud and clear audio. Its bass enhancement algorithm ensures that every note is heard and felt, even at low volumes. Backed by MIL-SPEC and IP67 ratings, the LG XBOOM Go XG2T combines a rugged, durable and compact design with over 10 hours of playback for the most reliable performance wherever you are.

“We aim to inspire hope for a better life and future with our optimistic ‘Life’s Good’ philosophy, which closely aligns with the positive energy of music and is the driving force behind our Boom Boom Pow Festa and XBOOM campaign,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “Through a variety of engaging marketing activities, we will continue to highlight the powerful sound of LG XBOOM and raise the profile of our unique speaker brand in the global market.”Dive into the dynamic journey of LG XBOOM and discover a world of powerful, energetic audio experiences. Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide—across Luzon, Visayas, and Mindanao.