CinemaBravo

Some of the country’s top music acts—SB19, BINI, Flow G, Sunkissed Lola, G22, Skusta Clee, and KAIA—are set to take the stage at Puregold OPMCON 2025, happening on July 5 at the Philippine Arena. The star-studded concert brings together today’s brightest OPM talents and Puregold collaborators as part of the retail giant’s hit campaign, Nasa Atin Ang Panalo.

Filipino music fans can get first dibs on tickets during an exclusive selling event on May 16 to 17 at the Tindahan ni Aling Puring Sari-Sari Store Convention, to be held at the World Trade Center in Pasay City.

This massive celebration of music, talent, and Pinoy pride also marks a major moment in the second year of the Nasa Atin Ang Panalo campaign, which continues to elevate and promote the power of Original Pinoy Music (OPM).

Check out Nasa Atin Ang Panalo’s all-new roster of the most talked-about names in the Filipino music scene—G22, Skusta Clee, and KAIA—who will bring their own sound, grit, and panalo story to the stage.

G22, dubbed as P-POP’s alpha females, continues to stun audiences with their powerhouse vocals, intensity, and unstoppable energy. Since debuting in 2022, members AJ, Alfea, and Jaz have serially released a slew of hits such as “Bang,” “Boomerang,” “Limitless”—and their latest, “Pa-Pa-Pa-Palaban.”

G22’s music video collaboration with Puregold, “Pagpili,” dropped on April 9 and quickly racked up over 3 million views in just two weeks. The song’s empowering message reminds everyone to choose boldly and say it loud.

Meanwhile, Skusta Clee, one of the most influential names in Filipino hip-hop today, dropped a powerful track  titled “Sari-Saring Kwento” on May 8, an explosive collaboration with fellow rap phenom Flow G, with sharp bars, infectious beats, and a message that cuts deep for every Pinoy listener.

Also joining the movement is KAIA, the five-member P-POP girl group known for striking visuals and emboldening anthems. Members Angela, Charice, Alexa, Sophia, and Charlotte are set to release their “Kaya Mo” music video on June 12—perfectly timed for Independence Day to celebrate Filipina pride, independence, and strength.

“Nasa Atin Ang Panalo has evolved into something more purposeful than a campaign. It’s now a crusade—one that celebrates the strength, dreams, and talents of Filipinos,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shares. “Through this platform, we hope to showcase our homegrown artists and inspire Puregold members and customers as they relish original panalo music on a world-class stage.” 

Puregold will soon announce the ticket mechanics for OPMCON 2025 through its official social media pages—so fans are encouraged to stay tuned and be ready.