CinemaBravo

PMPC Star Awards Inc has officially tapped businessman and artist known as The Revival King, Jojo Mendrez, to produce two of its biggest annual events: the Star Awards for Movies and the Star Awards for Television.

The partnership was formalized through a contract signing held at Supersam Restaurant, signaling a fresh milestone for the long-running award-giving body. The agreement marks a new phase for PMPC as it prepares for its upcoming awards seasons under Mendrez’s production leadership.

Among those present at the signing were PMPC President Fernan de Guzman, Vice President Rodel Fernando, and Atty. Pauline Dolor Apostol Advincula. They were joined by other officers and board members of PMPC Star Awards Inc who witnessed the formalization of the deal.

Mendrez is not new to mounting large-scale productions. In his home province of Lucena, Quezon, he has staged successful shows featuring some of the country’s biggest names in entertainment, including Sharon Cuneta, Ogie Alcasid, and Pops Fernandez, along with other well-known celebrities.

Despite these achievements, he has largely kept a low profile. He once shared that during one of his favorite Sharon Cuneta concerts, he was not acknowledged as the producer—an experience he remembered with humility.

Overwhelmed with gratitude, President Fernan de Guzman expressed his delight over the partnership, noting that the organization is now assured of a strong and smooth production for its upcoming Star Awards for Movies and Star Awards for Television under Mendrez’s capable leadership.

For his part, Jojo Mendrez conveyed his excitement in taking on the responsibility. He emphasized his belief in the club’s standards and credibility, having recognized and honored Filipino talents in film and television for decades. He added that success would come through collaboration and shared commitment between both parties.

In the same breath, The Revival King also announced his latest revival single, “Valentine,” originally popularized by Martina McBride and Jim Brickman.

As an artist, Mendrez was also asked about issues previously linked to him, particularly involving Mark Herras. Responding with grace, he expressed his well wishes for Herras and hoped for his recovery from whatever challenges he may currently be facing. He shared his thoughts on emotional struggles being aired publicly:

“If you want to cry, cry in private because people have different types of reactions—it could do good or bad, and sometimes lead to things that are even more hurtful.”

Mendrez also clarified that he is not pressuring Herras to settle any financial obligations, understanding his current situation. He even expressed openness to inviting Herras to perform at one of the awards nights.

Addressing aspiring artists entering the entertainment industry, he offered candid advice:

“It is hard if you don’t have connections—you might get lost, maliligaw ka. And it’s better not to enter into relationships right away, so you won’t have added headaches.”

PMPC Star Awards Inc is composed of entertainment writers in the Philippine industry, whose membership has evolved from print journalism to broadcast media in radio and television, and now includes bloggers in the digital age.