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For over two decades, The Coffee Bean & Tea Leaf Philippines has been part of Filipinos’ daily routines, celebrations, and meaningful conversations shared over coffee and tea. This year, the brand is celebrating its 23rd anniversary through “A Story in Every Cup,” a campaign running from May 26 to August 16, 2026.

The anniversary celebration brings together limited-edition collectibles, the much-awaited return of the viral Dry Americano lineup, and a community-centered initiative that aims to give back.

The 23rd Anniversary Collection 

Leading the celebration is the launch of the 23rd Anniversary Collection, featuring three Philippine-exclusive tumblers inspired by Filipino culture, identity, and storytelling.

Guests can redeem the limited-edition tumblers with only 12 stamps, making it easier for customers to take home commemorative keepsakes in celebration of CBTL Philippines’ milestone year.

The collection features three unique tumbler designs: Lakbay, Talâ, and Pamana. Each represents stories rooted in Filipino experiences and values. 

Lakbay, which means “journey,” captures snapshots of Filipino culture and landscapes, celebrating the beauty of travel and everyday discovery. 

Talâ, inspired by the act of documenting memories and moments, reflects the stories and experiences shared through the years.

Meanwhile, Pamana, meaning “heritage” or “legacy,” pays tribute to the roots, traditions, and enduring connections that continue to shape the CBTL community today. 

The Dry Americano Series 

Adding to the celebration is the much-awaited return of the Dry Americano Series, featuring two fan-favorite flavors alongside an exciting new addition. First introduced last year, the Dry Americano quickly became a viral TikTok favorite for its bold espresso-forward profile paired with creamy indulgence — offering coffee lovers a refreshing twist on the classic Iced Americano. 

Returning this year are the well-loved Dry Vanilla Americano and Dry Double Chocolate Americano, alongside the new Dry Hazelnut Chocolate Americano, a decadent blend of dark chocolate and hazelnut flavors topped with creamy half-and-half. 

Guests can earn stamps from participating beverage purchases, including the Dry Americano Series, to complete the 12-stamp collection and redeem the anniversary tumblers. 

Giving Back Through Every Cup 

Beyond the anniversary offerings, the celebration also supports a meaningful cause. Proceeds from the anniversary collection will help fund the U-Go Scholar Grant implemented by the Ayala Foundation, which supports young women from economically disadvantaged backgrounds in pursuing higher education. 

For CBTL Philippines, the anniversary is more than a milestone — it is a celebration of the people, stories, and connections that continue to inspire every cup shared along the way.For more information on CBTL Philippines’ 23rd Anniversary Collection, participating stores, and full campaign mechanics, visit coffeebean.com.ph.