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Puregold’s popular Hakot Relay is taking its nationwide series to new heights with the introduction of its first-ever 8KM Individual Challenge, set for the Southern Luzon leg at Vermosa Sports Hub in Imus City, Cavite, on September 19.

Now a three-leg nationwide series, the Hakot Relay has gained popularity for putting a uniquely Filipino spin on the traditional running event. Instead of simply racing toward the finish line, participants take on Puregold’s trademark hakot challenge before completing the course and earning medals alongside hefty grocery hauls.

The concept quickly became a hit among families, friends, and running communities when the event debuted, drawing thousands of participants and fueling the relay’s continued success.

This year’s Southern Luzon edition marks the event’s most ambitious expansion yet, with the addition of the 8KM Individual Challenge bringing a new level of excitement to the much-awaited leg.

The new 8KM Individual Challenge is designed for qualified participants seeking a tougher test of endurance. While the Hakot Relay celebrates teamwork through shared strategy, the new format focuses on individual athletic performance while preserving the relay’s rewarding finish. With both categories taking place on the same day, the Cavite race offers twice the fun and double the challenge to participating runners.

For Puregold Senior Marketing Manager Ivy Hayagan-Piedad, the newly introduced 8KM Individual Challenge is meant to keep pace with and enhance the Hakot Relay experience as it grows with its community.

“The response to Hakot Relay has encouraged us to keep innovating with every edition,” she said. “This is our first Southern Luzon leg, and we want to introduce an exciting challenge while staying true to the experience that runners have come to know and enjoy. 

“We hope the new 8KM Individual Challenge gives more people an opportunity to test themselves while still being part of the panalo energy that makes Hakot Relay special.”

Every registered runner will bring home a customized race kit featuring an event singlet, race bib, and finisher’s medal. Hakot Relay participants will also receive a Grocery Sling Bag and a Finisher’s Grocery Bag, while finishers of the new 8KM Individual Challenge will receive a Finisher’s Grocery Cart and other exclusive prizes. 

With the addition of the 8KM Individual Challenge, the Southern Luzon leg marks the biggest evolution of the Hakot Relay since its debut. By adding another way to participate in the traditional relay, it broadens the event experience without losing the teamwork and community spirit that have defined it since the beginning.

Whether runners choose to conquer the course with teammates or take on the new solo category, race day promises generous take-home rewards and the signature Puregold Hakot Relay experience.

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