Gerald Anderson is taking his partnership with SOLORA to the next level after officially becoming the brand’s newest Brand Ambassador.
The actor and entrepreneur’s connection with the glamping and outdoor hospitality company, however, did not begin with the endorsement. Anderson had already incorporated SOLORA products into his own hospitality project, Trivera in Zambales, before formally becoming part of the brand.
Trivera features SOLORA’s Vista Glamping Tent, a sailing-inspired structure designed for resorts and nature-based destinations. Its use in Anderson’s project reflects his growing interest in hospitality, outdoor living, and destination development.
“Happy to finally share something I’ve worked hard on, built and refined to be perfect from the moment you walk through the door,” Anderson previously said about the hospitality venture.
He likewise described the project as something he had been involved in “from the ground up.”
This firsthand experience with SOLORA products makes Anderson’s new role particularly significant for the company’s founders, husband-and-wife team Dr. Mary Cruz and Khelvin Cruz. Rather than endorsing a brand he was unfamiliar with, Anderson had already chosen SOLORA structures for his own resort project.
The partnership was formally sealed on September 14 during the SOLORA Brand Ambassador Contract Signing and Showroom Blessing in Lingunan, Valenzuela City.
The event also marked the official opening and blessing of SOLORA’s new showroom, as the company continues to strengthen its presence in the Philippine glamping and outdoor hospitality industry.
ZK Summit Holdings executives, business partners, guests, and members of the media also attended the milestone gathering alongside the Cruz couple.
As SOLORA’s Brand Ambassador, Anderson will be featured in selected advertising campaigns, digital and social media content, public relations initiatives, events, product campaigns, and lifestyle productions.
The partnership comes as SOLORA continues to expand its range of structures for different outdoor and hospitality concepts. Its product portfolio includes geodesic domes, sailing tents, safari tents, A-frame glamping tents, bubble domes, and event pavilion domes.
These structures are designed for resorts, tourism destinations, hospitality developments, private properties, and other outdoor concepts.
For SOLORA, having Anderson represent the brand reinforces its goal of bringing professionally engineered glamping structures closer to Filipino resort owners, developers, entrepreneurs, and property owners.
From being a customer who used SOLORA for his own hospitality venture to becoming the company’s official ambassador, Anderson’s new role puts his firsthand experience at the center of the partnership and aligns with the Cruz couple’s vision of further elevating outdoor hospitality in the Philippines.
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