From bold and fearless to sweet with a hint of spice or cool and effortlessly chill, P-Pop girl group XONARA is showing that there is a Bonchon flavor for every personality.
The rising girl group brings its unique flavor to Bonchon’s latest campaign ad after being named the newest ambassadors of the Korean-inspired chicken brand, a longtime favorite among Filipinos. The partnership combines Bonchon’s signature flavors with XONARA’s fresh P-Pop energy, highlighting individuality, self-expression, and the idea that young Filipinos can find a flavor that matches their own vibe.
In their latest Bonchon EAT 7 video ad, the seven-member group shows off what makes each of them uniquely XONARA. From Eurekah’s bold creativity and Tin’s go-getter spirit, to Dominique’s fearless confidence, Ella’s elegant authenticity, Namie’s bubbly charm, Megumi’s unapologetic expressive flair, and Lei’s captivating energy, each member brings a different flavor to the group and now, to Bonchon.
Just as XONARA embraces individuality through their music, style, and personalities, Bonchon serves up seven distinct Korean-inspired chicken flavors, including the iconic sweet and savory Soy Garlic, rich and cheesy Snow Cheese, aromatic Crunchy Garlic, to the bold kick of Spicy, refreshing Honey Citrus, sweet and spicy Byn Bonchon Yangnyeom, and extra-crispy goodness of Golden Crunch, giving everyone the freedom to find a tasty vibe that perfectly fits their mood and cravings.
“XONARA embodies the individuality, energy, and confidence of today’s young Filipinos. Their distinct personalities make them a natural fit for Bonchon’s seven flavors, each offering a unique taste for every craving. We’re excited to have XONARA bring this to life and inspire our consumers to explore, choose, and own the flavor that matches their mood, vibe, and individuality,” said Scott Tan, Managing Director of Bonchon Philippines.
Bringing together XONARA’s unapologetic P-Pop energy and Bonchon’s signature flavors, the collaboration invites young Filipinos to express themselves, explore new flavors, and, most importantly, match their vibe with a Bonchon flavor that feels unmistakably them.
So, are you ready to vibe with your flavor?
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