Heart Evangelista continues to strengthen her presence on the global fashion stage, recording $9.8 million in Media Impact Value® (MIV®) at the latest Milan Fashion Week (MFW) Spring/Summer 2027.
According to Launchmetrics, the Filipino actress, artist, and entrepreneur, who also goes by Love Marie, contributed to the event’s overall $528.3 million in MIV. The fashion week was held in Italy from September 22 to 28.
The latest figures follow Heart’s recognition as the No. 1 Celebrity Voice at the most recent New York Fashion Week (NYFW) in the United States, underscoring her consistent influence and strong following in the international fashion industry.
Launchmetrics, a Brand Performance Cloud platform, measures brand performance across the fashion industry by tracking five categories of industry voices: Celebrities, Traditional Media, Influencers, Partners, and Owned Media. Its analysis examines how these groups influence fashion events in New York and Milan, alongside rankings of the top-performing brands.
Heart is recognized across three of these categories: Celebrities, Influencers, and Partners.
Her continued presence at major international fashion events also reflects the growing visibility of Asian personalities in an industry historically dominated by European and American figures. Heart has helped open doors for Asian fashion influencers to gain recognition on the global stage.
At the latest Milan Fashion Week, Thai actress Faye Peraya topped the Celebrity Voice rankings after generating $30 million in MIV, according to Launchmetrics. Heart welcomed the recognition, as she strongly supports Asian talents gaining prominence in the international fashion scene.
Beyond supporting fellow Asian celebrities, Heart also champions designers from the region. She regularly showcases their creations and highlights the distinct voices and stories they bring to the global fashion community whenever she attends fashion weeks around the world.
After Milan, Heart proceeded to Paris Fashion Week (PFW), where she took part in a photoshoot at the Peninsula Paris for the cover of an international magazine. Based on her follower count, she also walked for 19 brands during the event.
Another highlight of her Paris Fashion Week appearance was her participation in Business of Fashion (BoF), a global media and intelligence company covering the fashion, beauty, and luxury industries.
Heart is currently in Japan for a brand she endorses, which she has helped introduce to a wider market, including audiences in Europe.
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