The 2026 Puregold Hakot Relay series is set to culminate in Manila on December 5, bringing its signature grocery race to Burnham Green in Luneta. The final leg will gather running enthusiasts for a day of friendly competition and camaraderie, with the Panalong Sunset Concert set to close the festivities with live music.
Participants will put their speed, endurance, and teamwork to the test as they navigate the race course and collect groceries from designated stations along the way. More than just a running challenge, the activity encourages coordination and solidarity, with teams working toward a common goal while bringing home a bounty of groceries.
Since its debut in 2025, the Hakot Relay has grown into a nationwide series, looping in participants eager to take on a unique running challenge while getting a chance to haul off groceries for their households. Following successful legs in Iloilo and Southern Luzon earlier this year, the Manila event serves as the culminating celebration of the 2026 series, highlighted by the thrill of competition, the rewards of teamwork, and the camaraderie that have become hallmarks of the event.
For Puregold Senior Marketing Manager Ivy Hayagan-Piedad, the Hakot Relay has always been about giving loyal customers an opportunity to experience more beyond their everyday shopping trips.
“Now on its third and final leg this year, Puregold Hakot Relay continues to inspire us with the strong sense of community it brings together,” she said. “Seeing our customers show up with their families, friends, and fellow running advocates reminds us why we continue to create experiences like this. Their energy inspires Puregold to make every shopping trip more valuable because we want to offer more than just low prices—we want to give our customers meaningful experiences that they can enjoy and remember. This year’s Manila leg is also our way of giving back, as we welcome over 8,000 runners and help them bring home well-deserved groceries this Christmas season.”
Boosting the festivities is the much-anticipated return of the Panalong Sunset Concert, scheduled for 6:00 PM at the Quirino Grandstand. Filipino music favorites ALAMAT and Ben&Ben will headline the celebration alongside rising girl group XONARA, promising an evening of live performances by homegrown musical talents.
The concert extends the revelry beyond the race course, giving music fans another reason to join the Manila event. While registered runners can enjoy the complete Hakot Relay experience, members of the public may secure a free Panalong Sunset Concert Ticket with Sampling Pass on November 15 by purchasing ₱3,000 worth of groceries at either Puregold Cubao or Puregold Qi Central.
Ahead of race day, registered participants may claim their race kits from November 28 to December 3 at five participating Puregold branches: Puregold Cubao, Puregold Paco, Puregold Qi Central, Puregold Tayuman, and Puregold Taytay.
To receive their official event singlets and race bibs, participants must present their claim stubs at the Puregold store where they registered. Finisher’s medals and hakot loot bags, including the grocery sling bag and finisher’s grocery bag, may be claimed on race day.
As the high point of the 2026 series, the Manila leg brings together everything that has made the Puregold Hakot Relay a distinctive community experience: the thrill of running as a team, the excitement of collecting groceries, and the satisfaction of sharing the rewards with family, friends, and fellow participants.
To be sure, the December 5 celebration promises a memorable conclusion to another year of the Hakot Relay, bringing participants and concert goers together in the spirit of Always Panalo.
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