Get ready to fly — and fly high! Hoka has finally opened their doors to the Philippines! The first-ever HOKA Concept Store in the country is located at Ayala Malls Manila Bay (2nd Floor, Bldg B).

The concept store was formally opened this February 15 with select media and key personalities that include former singer-actress Rica Peralejo who is a self-confessed fan of the French running shoe brand. Atheletes Bea Quiambao and Ronald Molit also graced the event. Singer-rapper Curtismith gave a special performance before the official ribbon-cutitng.

With established stores in the UK and USA, HOKA has been pursuing its plans of global expansion by setting up stores in Singapore, South Korea, Indonesia, and now in the Philippines. More than a shop, it has become a hub for hardcore and leisure runners.

Known to be highly-cushioned, amazingly lightweight, and impressively breathable, HOKA has been making waves in the running community, both for professional and recreational runners for their comfortable fit and support.

You can now enjoy running, jogging, or even your casual walks around town like Bella Hadid, Adam Sandler, Britney Spears, Gwyneth Palthrow, Cameron Diaz and Reese Witherspoon. Check out the different models and actually fit it in store. Discover for yourself what the HOKA rave is all about; why more and more people are finding how well it fits into their running performance and lifestyles.

The fashion forward designs of HOKA shoes make it a show stopper and fun to incorporate into the fast-paced lives you live today. It has become more than a sport, it has become a lifestyle brand.

Here are some snaps from their recent launch at Ayala Malls Manila Bay in Parañaque City.

What to expect in a HOKA Store?

Moved by its line #flyhumanfly – the HOKA store offers a unique experience of this high-performing brand. Do better than your best. Choose from the wide array of shoe models they offer; categorized into SKY, GLIDE and FLY. Each with unique features and purposes to fulfill.

You will be greeted by HOKA specialists, ready to answer your questions. They could also help you know more about your feet, its movement and which HOKA model suits you best. There’s an available feet scanner and gait analysis (treadmill) in the store so you get to try before purchase.

You can also complete your look with the equally stylish HOKA apparel and accessories displayed in store. There’s a wide range of products you can choose from to help compliment both your lifestyle and running experience.

Hurry! Fly and get that HOKA experience every day at Ayala Malls Manila Bay. Their store is open from Monday to Thursday (10am to 9pm), and from Friday to Sunday (10am to 10pm).