CinemaBravo

Pickup Coffee is expanding its matcha offerings with the launch of an upgraded Matcha Line, featuring an enhanced blend designed to deliver a richer, creamier, and smoother drinking experience.

Headlining the refreshed lineup is the all-new Pistachio Matcha, which combines the earthy notes of matcha with a creamy, nutty flavor. The new beverage adds a fresh option to the brand’s growing range of matcha-based drinks.

Alongside the new flavor, Pickup Coffee has also improved several customer favorites, including the Matcha Latte (available hot and iced), Sea Salt Cream Matcha, Strawberry Matcha, and White Chocolate Matcha. According to the brand, each drink has been refined to offer a more balanced taste and a more indulgent matcha experience.

The launch comes as the brand continues to strengthen its presence in the market, supported by its celebrity endorsers, including Donny Pangilinan, who officially joined the Pickup Coffee family in 2025 as one of its key ambassadors.
His partnership with the brand highlights its appeal among younger consumers and reinforces its positioning as a go-to for affordable yet high-quality beverages.

Donny, along with other personalities linked to the brand such as Hannah Pangilinan, has been part of events and campaigns that promote Pickup Coffee’s lifestyle-driven image.

To make the experience more accessible, customers can also unlock exclusive deals through the PICKUP App, including buy-one-get-one offers and discounts on select drinks.

Starting at ₱85, Pickup Coffee’s improved Matcha Series is now available in branches nationwide, as well as through delivery platforms like GrabFood and foodpanda.