CinemaBravo

Original Pinoy Music (OPM) has long served as a powerful expression of Filipino emotions, memories, and identity, connecting listeners across different generations. This enduring bond between music and the Filipino people takes center stage on July 11 as Puregold stages its biggest and most ambitious concert yet at the Araneta Coliseum.

The highly anticipated event, titled “OPM Con Generations,” goes beyond being a large-scale music spectacle. It continues the evolution of Puregold’s signature retailtainment platform, highlighting the company’s role in bringing together retail, entertainment, and Filipino fan culture through memorable live experiences.

For many Filipinos, music has become an important part of everyday life—from the songs that defined their youth and the lyrics they share online to the concert anthems they passionately sing along to. It has also helped create thriving fan communities built around the artists they admire.

Following two consecutive years of sold-out shows and viral fan-driven moments, Puregold’s flagship music event returns amid strong anticipation from audiences nationwide. OPM Con Generations will bring together some of today’s biggest music stars for a celebration of the ever-evolving Filipino sound and the communities that continue to grow around it.

To begin with, acclaimed folk-pop Ben&Ben and rising P-Pop group Alamat will charm the audience not only as performers, but also as two of Puregold’s newest brand ambassadors—a major moment for the devoted fan communities they proudly call “Liwanag” and “Magiliw.”

This year’s lineup is the concert’s strongest yet, featuring the most sought-after names shaping the local music landscape, led by P-Pop kings SB19, rap heavyweight Flow G, crowd-favorite rapper Skusta Clee, well-loved rock band SunKissed Lola, and breakout all-female P-Pop acts G22, KAIA, and Xonara. 

From arena-shaking P-pop performances and rap anthems to emotional sing-alongs and viral chart-toppers, “OPM Con Generations” promises an unforgettable celebration of Filipino music across genres, generations, and fandoms.

Since launching in 2024, OPM Con has quickly become one of the country’s most anticipated live music events, sparking nationwide fan frenzy through Puregold’s signature ticket redemption mechanics, where grocery shopping transforms into a full-scale fan experience. 

“Music has a unique way of bringing people together, no matter the generation or genre,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “Through OPM Con Generations, Puregold hopes to create a space where loyal Puregold customers and fans can proudly gather, interact, and celebrate Philippine artistry and culture.”

Ticket-selling for OPM Con Generations officially begins on June 12 across 12 participating Puregold stores nationwide: Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila; Sucat, Parañaque; Kalentong, San Andres, Manila; Sto. Domingo Cainta Junction, Rizal; and San Pedro, Laguna.

Aling Puring and Perks members may redeem free concert tickets through qualified single-receipt grocery purchases made at participating stores. Ticket tiers include VIP Standing for a minimum purchase of P8,500, Patron for P7,000, Lower Box for P5,500, Upper Box for P4,000, General Admission for P2,500, and Obstructed Upper Box and Obstructed General Admission for P1,500.

For customers in the provinces, Puregold is also rolling out a limited Regional Fan Pass initiative, giving more fans outside Metro Manila the opportunity to sign up and avail of tickets while supplies last.

For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.

[Press release from Puregold]